Underdog Solutions

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HIGH-RANKING

WEBSITE DESIGN

At Underdog Solutions, our Website Design & Development services help businesses grow, whether you need a custom WordPress site, Shopify eCommerce store, Squarespace site, or Wix website. We deliver responsive, high-performing websites optimized with platform-specific SEO and GEO-ready architecture to convert visitors into leads.

For service-based businesses, this means more leads and booked clients. For growing brands, it means scalable platforms, national visibility, and measurable ROI. With Underdog Solutions, you’re investing in a website that drives real business results.

Ready to launch a website that works for you? Schedule Your Strategy Session Today

HIGH-RANKING

WEBSITE DESIGN

At Underdog Solutions, our Website Design & Development services help businesses grow, whether you need a custom WordPress site, Shopify eCommerce store, Squarespace site, or Wix website. We deliver responsive, high-performing websites optimized with platform-specific SEO and GEO-ready architecture to convert visitors into leads.

For service-based businesses, this means more leads and booked clients. For growing brands, it means scalable platforms, national visibility, and measurable ROI. With Underdog Solutions, you’re investing in a website that drives real business results.

Ready to launch a website that works for you? Schedule Your Strategy Session Today

Check out our highest performing services

SEO

PPC

WORDPRESS

SHOPIFY

WEB DESIGN COMPANY

DIGITAL MARKETING

ADVERTISING AGENCY

Service-based business SEO and GEO optimization
Local PPC services for small business in Raleigh NC
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Google Ads PPC campaign dashboard
WordPress-Agency

Outshine Competitors & Grow Faster With Underdog Solutions Website Design

Professional Website Design in Raleigh, NC That Drive Growth

At Underdog Solutions, our Website Design & Development packages help businesses grow at every stage. Whether you’re a local service company launching your first site or a national brand scaling online, we combine custom, conversion-driven design, responsive development, and SEO/GEO-ready architecture to make your website your #1 tool for generating leads and revenue. From WordPress and Shopify to Wix and Squarespace, every site is built for performance and measurable results.

For service-based businesses, this means more calls, leads, and booked clients. For growth-focused companies, it means scalable platforms, stronger visibility, and consistent ROI. Unlike most agencies, we don’t rely on cookie-cutter templates. We deliver:

Transparent Packages: clear pricing, no hidden fees, no lock-ins.

Proven Results: increased conversions and lower cost-per-lead.

Platform Expertise: WordPress, Shopify, Wix, Squarespace.

SEO + GEO Ready: built to rank on Google and AI-driven search engines.

Conversion-Focused Strategy: designed to capture leads, drive sales, and scale your brand.

Underdog Clients see 200%+ traffic growth
within 90 days of launching redesigned websites;

Average cost-per-lead drops as low as $2.43*
when paired with digital advertising;

$1.75M+ in revenue generated through websites
designed and optimized by Underdog Solutions

What Is Website Design

& How It Works Across Platforms

We build websites that not only look great but also perform exceptionally well. Our process includes:

Discovery & Strategy: understanding your business goals, target customers, and brand identity.

Platform Selection: choosing the best fit, WordPress, Shopify, Wix, or Squarespace.

Custom Design & Responsive Development: mobile-first layouts with engaging visual storytelling.

Speed, Security, & SEO/GEO Foundation: site architecture built to rank on Google and AI-driven search engines while converting visitors.

Launch & QA: testing across devices and browsers to ensure smooth performance.

Support & Growth: training, updates, analytics, and ongoing optimization for measurable results.

No fluff, just tangible growth for your business.

Work with Raleigh’s Top Website Builders

Why Raleigh Businesses

Trust Our Web Design Team

We’re headquartered in Raleigh, NC, but our Website Design & Development services reach businesses nationwide. Our local roots give us unique strengths:

Local businesses have doubled traffic within weeks.

Multi-platform clients are scaling successfully across states.

We deliver transparent pricing, measurable results, and high-performing platforms that drive growth for your business.

Work with Raleigh’s Top Website Builders

REAL CLIENTS

REAL RESULTS

Website Design & SEO Company in Apex - Custom Websites

The Covington Law Saw a 100% increase in traffic within the first 30 days & a conversion increase of 313% after just 90 days!

carolina discount movers saw a 79% increase in traffic and 177% increase in leads in the first 30 days!

Apex Website Design & SEO Company experts
Local SEO and Website Design Company in Apex

Oak City Baptist Church Saw a 43% increase in website traffic and a 143% increase in visitor attendance after the first 60 days!

"Avauntee was very helpful in getting me on the right course for a new website and SEO for my company. Her integrity is unquestionable...."

AARON

– Owner, Pro Care Texas

THE 6 DIFFERENT

PLATFORMS WE MASTER

Most agencies focus on pretty templates, but at Underdog Solutions, we go beyond surface-level design to deliver high-performing Website Design & Development services. From responsive layouts and speed optimization to SEO/GEO-ready architecture and conversion-focused funnels, every site is engineered with strategies that position your business to win online today and scale nationally tomorrow.

Ready for a website that does more than look good? Schedule Your Strategy Session Today

WordPress Website Design

How we dominate: Custom-coded themes, not cookie-cutter templates. SEO/GEO-ready architecture for high rankings. Lightning-fast performance with clean, secure code. Full scalability for blogs, multi-location businesses, and enterprise brands. Perfect for businesses who need flexibility, content marketing, and long-term growth.

Custom Coded Website Development

How we dominate: Tailored sites built from scratch for unique functionality. API and CRM integrations for advanced automation. Built for performance, security, and scale. No platform limitations, every feature is possible. Perfect for businesses needing advanced, custom solutions beyond template platforms.

WooCommerce Website Design (WordPress + E-commerce)

How we dominate: Full WooCommerce setup and custom store design. Integrated payment gateways, subscriptions, and upsells. Optimized checkout flows to reduce cart abandonment. Scalable for small shops or enterprise-level eCommerce. Perfect for businesses that need WordPress flexibility with eCommerce power.

Wix Website Design

How we dominate: Fast, affordable builds for startups and small businesses. Sleek, responsive designs with full mobile optimization. Conversion-focused pages (forms, bookings, CTAs). SEO setup to help smaller businesses compete locally. Perfect for service-based businesses launching quickly on a budget.

Squarespace Website Design

How we dominate: Clean, visually striking designs for creative brands. Powerful image and portfolio features for photographers, artists, and creators. Integrated eCommerce and blog features. Mobile and tablet optimized with built-in SEO enhancements. Perfect for creative businesses who want a polished, professional online presence.

Shopify Website Design

How we dominate: High-converting product pages built for sales. Advanced app integrations (inventory, payment, shipping). Mobile-first layouts for eCommerce shoppers. CRO (conversion rate optimization) baked into every design. Perfect for brands looking to grow online stores with measurable ROI.

FREQUENTLY ASKED

QUESTIONS

At Underdog Solutions, we know that investing in a new website or SEO strategy is a big decision, and you may have questions about the process, pricing, timelines, and results. That’s why we’ve put together this FAQ section to answer the most common questions business owners ask when looking for WordPress website development and SEO services.

Whether you’re starting fresh with a new site, redesigning your current website, or trying to rank higher on Google with SEO and GEO optimization, our goal is to give you clear answers so you can make the best choice for your business. If you don’t see your question below, our team is always available to provide personalized guidance and help you understand how we can scale your brand online.

At Underdog Solutions, website projects start at $2,500 for small business sites and scale to $15,000+ for multi-location or custom enterprise builds. Pricing depends on platform (WordPress, Shopify, Wix, Squarespace), features, and the number of pages.

Transparent pricing options

that fit every businesses needs

At Underdog Solutions, we don’t believe in cookie-cutter websites. Every Website Design & Development package is built to meet you where you are, whether you’re a small business launching your first site or a growing brand ready for a custom eCommerce build. Our pricing is transparent, with no hidden fees or long-term lock-ins. Each plan includes conversion-focused design, SEO/GEO-ready architecture, and performance tracking, so you always know exactly how your website is driving leads, calls, and revenue.

Starter WIX Website

Best for small businesses, startups, or personal brands that need a professional online presence fast.

$1,750+ HOSTING

  • Custom Wix website (up to 10 pages)
  • Mobile-friendly + responsive design
  • Contact forms + basic integrations
  • SEO-ready structure
  • 2 weeks of post-launch support
Get Started With US

eCommerce Site

Perfect for businesses ready to sell online and launch their first ecommerce store.

$3,500+ HOSTING

  • Custom Shopify theme setup + branded design
  • Up to 25 product uploads + category setup
  • Secure checkout, payments, and shipping configuration
  • Conversion-optimized product pages
  • Basic SEO setup for visibility in search
  • 2 weeks of ecommerce support
Get Started With US

Word Press Site

Designed for growing businesses that need a scalable, high-performing website.

$5,850+ HOSTING

  • Fully custom WordPress theme
  • Up to 20 pages designed and optimized
  • SEO/GEO structure for local + national reach
  • Blog setup + content management system
  • Speed optimization + enhanced site security
  • 1 month of optimization and support
Get Started With US

Custom+eCommerce

Built for enterprise businesses or large-scale ecommerce projects.

$9,850+ HOSTING

  • Complete custom design tailored to your brand
  • Unlimited pages + advanced functionality
  • Full ecommerce capabilities (WooCommerce or Shopify Plus)
  • API integrations (CRM, ERP, third-party tools)
  • Advanced SEO, GEO, and CRO strategies built in
  • 90 days of white-glove support + dedicated account manager
Get Started With US

REAL REVIEWS.

REAL SMILES.

5.0 Rated

Rated 4.9 out of 5
Avauntee and her team delivered my medical practice a phenomenal website that our staff and clients are very pleased with. Communication with the agency was constant and seamless throughout the entire process. Thank you Underdog Solutions for professional and excellent work!

Abroise Hair Institute

Dr. Ritchie Ambroise

5.0 Rated

Rated 5 out of 5
Avauntee and her team built an amazing website for my new business. Being a non technical person I was over my head completely but she came in and had to phenomenal ideas and built a website that even I can navigate well!! Avauntee was so easy to communicate with and always available for me to make tweaks here and there.

Perform Den

Samantha W.

5.0Rated

Rated 4.8 out of 5
I have used this company several times and I love everything about it! Customer service is top notch and the end product is always top tier!

Keaton-Barrow Realty

Michelle Keaton-Barrow

5.0 Rated

Rated 4.9 out of 5
Underdog Solutions built our entire brand, starting with our logo, Guy the Gorilla & we get compliments at every single move. They created our logo moving boxes truck designs business cards everything. We went from making about $4K a month to a consistent $9K. We were able to get 2 trucks and become solid partners of Uhaul & Freight Delivery with their help. Not sure about the other reviews but all you have to do is look at our stuff to see that their designs are out of the box and make an impact. I recommend Underdog for all things branding and lead gen. They’ve been phenomenal!

Carolina Discount Movers

@carolinadiscountmovers

5.0Rated

Rated 4.8 out of 5

Super fast turn around, very easy to work with, they won’t stop until the customer is satisfied.

The Covington Law

Andrew Covington

5.0 Rated

Rated 5 out of 5
I have been a small business for 6 years trying to figure it out. I was referred to Underdog Solutions and it has been a game changer. It has made business better in so many ways. If I have a problem they have the solution. 10 out of 10 I do recommend. Best investment ever!

Relaxation Realm

Kisha Carney

5.0 Rated

Rated 5 out of 5
Avauntee and her team are amazing to work with! They handled various design projects for my company and achieved greater than expected results.

NC Travel Maniacs

Wendy Clegg

5.0 Rated

Rated 4.9 out of 5
I have been incredibly impressed with the creative design team and their vision for all of my crazy ideas. They always over deliver even when my inability to articulate exactly what it is that I want. Easy to recommend for all of your digital design needs. If you want to be successful, get with Underdog!

Raleigh Podcast Studio

Patrick McNair

5.0 Rated

Rated 5 out of 5
Underdog is great to work with. They are attentive and listen to what you need and deliver what you envision.

Mims Financial Services

Angelite Mims

LEARN FROM OUR

EXPERT DEVELOPMENT TEAM

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