Underdog Solutions

SHOPIFY WEB

DESIGN + DEV

At Underdog Solutions, our Shopify website design and development services help businesses grow, whether you’re a local retailer or a national eCommerce brand. We combine custom design, seamless Shopify integrations, and conversion-optimized development to ensure your store looks great and drives sales and revenue. From mobile-first storefronts and secure checkout flows to advanced apps and automation, every Shopify site is built for measurable results.

For eCommerce brands, this means more sales, repeat customers, and stronger revenue streams. For growth-focused businesses, it means national visibility, higher order values, and consistent ROI. With Underdog Solutions, you’re investing in a proven Shopify growth system, not just a website.

Ready to sell more with Shopify? Get Your Free Store Audit Today

SHOPIFY WEB

DESIGN + DEV

At Underdog Solutions, our Shopify website design and development services help businesses grow, whether you’re a local retailer or a national eCommerce brand. We combine custom design, seamless Shopify integrations, and conversion-optimized development to ensure your store looks great and drives sales and revenue. From mobile-first storefronts and secure checkout flows to advanced apps and automation, every Shopify site is built for measurable results.

For eCommerce brands, this means more sales, repeat customers, and stronger revenue streams. For growth-focused businesses, it means national visibility, higher order values, and consistent ROI. With Underdog Solutions, you’re investing in a proven Shopify growth system, not just a website.

Ready to sell more with Shopify? Get Your Free Store Audit Today

Check out our highest performing services

Outshine Competitors & Sell More With Shopify Website Design

Professional Shopify Website Design & Development for Growing Businesses

At Underdog Solutions, our Shopify website design and development packages help eCommerce brands grow, whether starting locally or expanding nationally. We combine custom storefront design, optimized product pages, and conversion-driven development to ensure your store looks stunning and drives measurable sales. From mobile-first layouts and secure checkout flows to advanced Shopify app integrations, every detail is engineered to increase revenue and scale growth.

For retailers, this means more sales, repeat customers, and higher order values. For brands ready to expand, it means national visibility, stronger ROI, and consistent eCommerce growth. With Underdog Solutions, you’re investing in a proven Shopify system that transforms clicks into customers and customers into loyal fans.

CEOHaircare.com site traffic increased
in 312% in site traffic in 60 days;

Average organic sales increased by 23%
with no added ads budget;

customers raved about the new design.

What Is Shopify

Website Design & Development?

Shopify is the world’s leading eCommerce platform, powering millions of stores globally. At Underdog Solutions, we design and develop custom Shopify stores built to generate sales, capture repeat customers, and scale your brand.

Our Shopify process includes:

Discovery & Strategy – understanding products, audience, and goals.

Custom Design – brand-driven visuals that boost sales.

Development & Integrations – mobile-first, SEO-ready, with payment and shipping solutions.

Conversion Optimization – checkout flows, upsells, and abandoned cart recovery.

Launch & QA – testing across devices and browsers.

Ongoing Growth – continuous optimization, reporting, and support to scale.

We don’t just build stores; we build sales engines.

Why Raleigh Businesses

Trust Our Shopify Team

We’re proud to be based in Raleigh, NC, yet our Shopify expertise scales nationwide.

Raleigh brands doubled sales in under 60 days.

Multi-location retailers expanded reach with advanced Shopify integrations.

With transparent pricing and measurable ROI, Underdog Solutions is the trusted Shopify growth partner for businesses.

REAL CLIENTS

REAL RESULTS

CEO HAIR CARE SAW A 312% INCREASE IN ORGANIC TRAFFIC IN JUST 60 DAYS

VISIONARY 7 SAW A 216% INCREASE IN ORGANIC TRAFFIC IN JUST 30 DAYS

Apex Website Design & SEO Company experts

"Avauntee was very helpful in getting me on the right course for a new website and SEO for my company. Her integrity is unquestionable...."

AARON

– Owner, Pro Care Texas

THE 6-PARTS OF SHOPIFY

DESIGN WE MASTER

At Underdog Solutions, we build Shopify stores that do more than look good—they’re designed to sell, scale, and dominate. Here’s how we master Shopify design to maximize results and meet all six types of Shopify requirements.

Ready to cover all six types of Shopify requirements and dominate your market?

Get Your Free Website Consultation Today

Custom Storefront Design

Every Shopify store we create is custom-branded and conversion-focused, no generic templates. From homepage layouts to collection pages, we design experiences that keep shoppers engaged and drive them toward checkout.

Product Page Optimization

We craft high-converting product pages with persuasive copy, clear CTAs, optimized images, and trust elements like reviews. This ensures every product listing is built to increase sales and average order value.

Checkout & Conversion Flow

We streamline the path from cart to checkout with optimized flows, upsells, abandoned cart recovery, and secure payment gateways. Fewer clicks + less friction = more completed purchases.

Mobile-First Development

Since the majority of online shopping happens on phones, every Shopify store we build is 100% mobile-responsive. From browsing to buying, customers enjoy a seamless shopping experience on any device.

App Integrations & Automations

We integrate Shopify with the right apps and tools for your business, inventory management, email/SMS marketing, subscriptions, memberships, and more—so your store runs smoothly and scales efficiently.

SEO + GEO-Ready Architecture

Our Shopify builds are optimized for Google rankings and AI-driven search visibility. From structured product data and metadata to speed optimization and GEO-targeted product collections, your store is built to be found and bought from.

FREQUENTLY ASKED

QUESTIONS

At Underdog Solutions, we know that investing in a new Shopify store is a big step, and you’ll likely have questions about pricing, timelines, features, and results. That’s why we’ve created this FAQ section to address the most common questions business owners ask when exploring Shopify website design and development.

Whether you’re launching your first online store, migrating from another platform, or scaling an existing Shopify site, our goal is to give you clear answers so you can make the best decision for your business. If you don’t see your question below, our team is always available to provide personalized guidance and show you how we can help grow your brand with Shopify.

At Underdog Solutions, Shopify websites start at $3,500 for basic eCommerce stores and scale to $15,000+ for advanced or enterprise builds. Pricing depends on product volume, integrations, and custom features.

Transparent pricing options

that fit every businesses needs

At Underdog Solutions, we don’t believe in cookie-cutter online stores. Our Shopify design and development packages are tailored for businesses at every stage, whether launching your first product or scaling nationally.

Every package includes transparent pricing, sales tracking, and performance reporting, so you always know how your Shopify store drives revenue and ROI.

Starter

Perfect for new businesses ready to launch their first online store.

10-25 Organic Sales Projected

$3,500+ HOSTING

Growth

Designed for growing ecommerce businesses ready to scale.

30-40 Organic Sales Projected

$6,500+ HOSTING

Domination

For established brands needing advanced functionality and seamless integration.

50-75 Organic Sales Projected

$9,850+ HOSTING

Enterprise

Built for enterprise-level ecommerce stores ready to dominate.

100+ Organic Sales Projected

$12,850/+ HOSTING

REAL REVIEWS.

REAL SMILES.

5.0 Rated

Rated 4.9 out of 5
Avauntee and her team delivered my medical practice a phenomenal website that our staff and clients are very pleased with. Communication with the agency was constant and seamless throughout the entire process. Thank you Underdog Solutions for professional and excellent work!

Abroise Hair Institute

Dr. Ritchie Ambroise

5.0 Rated

Rated 5 out of 5
Avauntee and her team built an amazing website for my new business. Being a non technical person I was over my head completely but she came in and had to phenomenal ideas and built a website that even I can navigate well!! Avauntee was so easy to communicate with and always available for me to make tweaks here and there.

Perform Den

Samantha W.

5.0Rated

Rated 4.8 out of 5
I have used this company several times and I love everything about it! Customer service is top notch and the end product is always top tier!

Keaton-Barrow Realty

Michelle Keaton-Barrow

5.0 Rated

Rated 4.9 out of 5
Underdog Solutions built our entire brand, starting with our logo, Guy the Gorilla & we get compliments at every single move. They created our logo moving boxes truck designs business cards everything. We went from making about $4K a month to a consistent $9K. We were able to get 2 trucks and become solid partners of Uhaul & Freight Delivery with their help. Not sure about the other reviews but all you have to do is look at our stuff to see that their designs are out of the box and make an impact. I recommend Underdog for all things branding and lead gen. They’ve been phenomenal!

Carolina Discount Movers

@carolinadiscountmovers

5.0Rated

Rated 4.8 out of 5

Super fast turn around, very easy to work with, they won’t stop until the customer is satisfied.

The Covington Law

Andrew Covington

5.0 Rated

Rated 5 out of 5
I have been a small business for 6 years trying to figure it out. I was referred to Underdog Solutions and it has been a game changer. It has made business better in so many ways. If I have a problem they have the solution. 10 out of 10 I do recommend. Best investment ever!

Relaxation Realm

Kisha Carney

5.0 Rated

Rated 5 out of 5
Avauntee and her team are amazing to work with! They handled various design projects for my company and achieved greater than expected results.

NC Travel Maniacs

Wendy Clegg

5.0 Rated

Rated 4.9 out of 5
I have been incredibly impressed with the creative design team and their vision for all of my crazy ideas. They always over deliver even when my inability to articulate exactly what it is that I want. Easy to recommend for all of your digital design needs. If you want to be successful, get with Underdog!

Raleigh Podcast Studio

Patrick McNair

5.0 Rated

Rated 5 out of 5
Underdog is great to work with. They are attentive and listen to what you need and deliver what you envision.

Mims Financial Services

Angelite Mims

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