SEO builds long-term visibility. PPC puts your business in front of potential customers immediately.
As a results-driven PPC agency, Underdog Solutions develops strategic Google Ads campaigns designed to generate qualified leads, increase visibility, and maximize return on investment.
Whether you’re looking to increase phone calls, form submissions, appointments, or sales, our PPC management services help your business appear where customers are actively searching for solutions.
PPC management services built for lead generation ↓
Every day potential customers search Google looking for businesses like yours.
If your company isn’t appearing in those search results, competitors are capturing the clicks, calls, and opportunities that could have been yours.
PPC allows your business to appear immediately in front of high-intent searchers, generating qualified traffic and leads while your longer-term organic visibility builds.
Potential customers are finding competitors instead of your business, in the exact moments they are ready to act.
Organic strategies take time to gain momentum. Paid search puts you in front of buyers while that work compounds.
Every missed click could be a missed customer, and a call, form, or booking that never reaches you.
Especially service-based businesses that depend on qualified calls, bookings and inquiries. Campaigns follow what your customers search for when they are ready to buy.
Local search campaigns, call extensions and landing pages built for estimate requests.
Service-specific ads, location targeting and a clear path to book.
High-intent keywords, focused ad copy and consultation-ready landing pages.
Market-specific campaigns, lead forms and tracking that shows which ads bring inquiries.
Shopping and search campaigns structured around your best-selling products.
Destination and seasonal campaigns with clear booking routes.
A good fit if you want leads quickly and can set a monthly ad budget. For long-term visibility, we can also discuss SEO alongside PPC.
Successful PPC campaigns require more than launching ads. We continuously optimize targeting, bidding strategies, ad performance, landing pages, and conversion tracking to improve campaign performance and maximize return on investment.
Strategic campaign creation and ongoing optimization. We structure your account around your services, research the keywords worth paying for, and manage bids and budget as performance data comes in.
Reach customers actively searching for your services. Ad copy, keyword targeting, and match types are tested and refined so more of your budget goes to high-intent searches.
Reconnect with previous website visitors. Most people don’t convert on a first visit, so we bring your business back in front of the people who already showed interest.
Measure leads, calls, and campaign performance. Tracking is configured so every form, call, and key action is attributed to the campaign that produced it.
Improve conversion rates and lead generation. We review the page your traffic lands on and recommend the changes that turn more of those clicks into inquiries.
Transparent reporting and campaign insights. You see what was spent, what it produced, and what we’re changing next.
Advertising budgets vary by industry, competition, and growth goals. We’ll explain what your campaign should focus on first and why.
Automation and machine learning applied to bidding, testing, and delivery.
Reach the people most likely to become customers, not simply more clicks.
Move spend toward the campaigns, keywords, and audiences that convert.
SEO builds long-term visibility while PPC delivers immediate traffic and lead generation. Businesses that combine both strategies create a marketing engine capable of generating leads today while building authority for tomorrow.
Paid search gives you immediate visibility, qualified traffic, and faster lead generation. The keyword and conversion data it produces also supports your organic strategy and opens scalable revenue opportunities as campaigns prove out.
Placement, costs, and auction performance are determined by the ad platforms and your competition; no specific result or position is guaranteed.
See how website design, landing page structure, and clear service messaging come together in a real client project.
The brief
Create an engaging online experience that makes travel information easy to find.
What we delivered
The website brings service information and calls to action into a more approachable experience. Its navigation and informative content help visitors understand the business and find their next step.
Impression share and how often your ads appear for the searches that matter.
Traffic from people actively searching for your services, not passive browsers.
Calls, forms, and conversions measured against what each lead actually costs.
Our PPC management process is designed to generate qualified traffic while continuously improving campaign performance.
Identify keywords, competitors, and opportunities. We review your services, your market, and what your competition is already paying for.
Build and deploy strategic ad campaigns. Account structure, ad copy, targeting, and conversion tracking are in place before anything goes live.
Improve targeting, bidding, and conversion rates. Search terms, ad performance, and landing pages are reviewed and refined as the data comes in.
Expand winning campaigns and maximize ROI. Budget moves toward what is producing leads, and we plan the next stage of growth together.
Days 1–7 cover research and campaign planning. Days 8–14 cover setup and launch. Days 15–21 are performance monitoring and optimization, and days 22–30 bring reporting and growth strategy. By the end of your first 30 days you’ll have a clear PPC foundation, a growth strategy, and a team actively working to generate leads. No long-term contracts required.
A practical onboarding roadmap, from the first conversation to your first performance review.
Review your services, market, competitors and keyword opportunities. Agree on campaign priorities and a starting budget.
You leave with a campaign plan and a budget recommendation.
Build the account structure, ad copy, targeting and conversion tracking, then launch the approved campaigns.
You can see what is live and what is being tracked.
Review search terms, bids and ad performance, and refine targeting and landing pages as data comes in.
You know what is working and what is being adjusted.
Review results and lead quality, check tracking, and agree on the next month’s budget and growth priorities.
You receive a report and a clear next-step plan.
To get moving: bring your Google Ads access, website access, existing analytics and one point of contact for approvals.
Timing starts after kickoff and receipt of the access we need. Budget, competition and approvals can affect results. This is a delivery roadmap, not a guarantee of lead volume within 30 days.
You don’t need a massive advertising agency to generate results.
You need a team focused on maximizing every dollar spent and continuously improving campaign performance. We plan the strategy before the spend, build campaigns around return on investment, and explain the decisions behind the work.
Underdog is great to work with. They are attentive and listen to what you need and deliver what you envision.
Angelite Mims
Owner, Mims Financial Services
Our clients trust Underdog Solutions to generate qualified leads, improve advertising performance, and support business growth through strategic PPC management.
Professional PPC management packages built to generate leads, calls, appointments and sales. All plans are billed quarterly; prices shown are the monthly equivalent. Advertising spend is additional and paid directly by you to the ad platforms.
For businesses ready to generate leads, calls, appointments or sales through two coordinated advertising platforms.
Q4 slots left (open until Oct 5):
4 for Website + SEO
3 for Website + SEO + Social
For growing businesses that need coordinated advertising across four platforms and consistent conversion optimization.
Q4 slots left (open until Oct 5):
2 for Website + SEO
1 for Website + SEO + Social
For established businesses scaling paid acquisition across every agreed advertising platform.
Q4 list closed: 0 slots left.
Join the Q1 waitlist to reserve a spot.
Ongoing plans begin with a required one-time foundation setup: full technical audit and corrections, keyword and competitor research, schema markup, Search Console and Analytics setup, sitemap, and a Core Web Vitals review.
| What’s included | Starter PPC | Growth PPC | Dominator PPC |
|---|---|---|---|
| Management fee | $999/mo + ad spend | $1,599/mo + ad spend | $1,899/mo + ad spend |
| Billed quarterly (3 months) | $2,997 | $4,797 | $5,697 |
| Advertising platforms managed | 2 | Up to 4 | All agreed platforms |
| Active campaigns | Up to 2 | Up to 6 | |
| Ad groups / ad sets | Up to 4 | Up to 12 | |
| Original ad variations / month | Up to 4 | Up to 8 | |
| Optimization reviews | Weekly | Multiple per week | |
| Competitor advertising analysis | Foundational | Expanded | |
| Remarketing | Basic audience setup | Active remarketing campaigns | |
| Ad copy & creative testing | Basic | Structured A/B testing | |
| Landing pages reviewed | 1 | Up to 2 | |
| Conversion tracking | Basic + GA4 | Across all managed platforms | |
| CRM integration & lead routing | — | One existing CRM | |
| Reporting dashboard | Monthly dashboard | Unified four-platform dashboard | |
| Monthly performance report | Included | Included | |
| Strategy meetings | 1 per month | 2 per month | |
| Cross-platform attribution review | — | Included | |
| Quarterly growth planning | — | Included | |
| Ad spend | Paid directly by you | Paid directly by you | Paid directly by you |
Scope is based on the current published PPC offering. Final pricing, terms, and campaign priorities are confirmed in your proposal.
What to expect from Google Ads, PPC management services, campaign performance, lead generation, and return on investment.
PPC can begin generating traffic and leads as soon as campaigns are approved and launched. The first weeks are used to gather performance data, so early results usually improve as targeting, bidding, and ad copy are refined.
SEO focuses on long-term organic visibility while PPC provides immediate paid visibility. SEO compounds over months; PPC can put you in front of high-intent searchers as soon as your campaigns go live. Many businesses run both.
Advertising budgets vary by industry, competition, and growth goals. We look at what your competitors are paying for, what a lead is worth to your business, and recommend a starting budget you can scale once the campaign is producing results.
We track conversions, leads, phone calls, website actions, and campaign performance. Tracking is configured before launch so every lead can be attributed to the campaign, keyword, and ad that produced it.
Absolutely. PPC is highly effective for generating local leads and increasing visibility. Campaigns can be targeted to the areas you actually serve so your budget is spent on searches within your service area.
Professional management helps improve campaign performance, reduce wasted spend, and maximize ROI. Ongoing management brings together research, campaign structure, ad testing, landing pages, tracking, and reporting, with someone accountable for explaining the priorities.
Google Ads management, search advertising, remarketing, conversion tracking, landing page optimization, and performance reporting. The monthly scope depends on the plan you choose; the plans above show the differences in deliverables.
Transparent reporting and campaign insights. Your reporting covers what was spent, the leads and conversions it produced, and the changes planned for the next period, so the work and the results stay connected.
Know the cost, the first steps and the people involved before you decide.
Bring your website, your goals and your questions. Explore fit and a starting budget before choosing a plan.
Confirm the management fee, billing schedule and full terms in your agreement before signing.
Share only what we need to understand your business. Never include passwords or sensitive account information.
Complete the short form to get started. We’ll review your goals, recommend the right package, and begin building a PPC strategy designed to increase visibility and generate qualified leads.
Your information is secure. Next: review and sign your agreement, then pay and book your demo.
Bring your website and marketing together with services that complement your PPC campaigns.
Give your paid traffic a clearer path from click to inquiry.
Build long-term organic visibility alongside your paid campaigns.
Explore website and marketing support in Austin.
