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Underdog Solutions

Good work starts with the right direction

Your next move.
Our kind of challenge.

Websites that tell your story. Search and campaigns that help people find it. One team to bring the pieces together.

Built around real businesses
NC Travel Maniacs website showing its charter bus service
NC Travel Maniacs / Website design
Elite Flooring Services website with a clear inspection inquiry form
Elite Flooring / Website + search

What we can do for you

Six services.
A connected approach.

Start with the challenge in front of you. We’ll help identify the right service and how it fits your wider goals.

Performance team

SEO

Be found when it matters.

Build your organic visibility with search-friendly pages, useful content, and a stronger technical foundation.

Local search · On-page SEO · Technical SEO
Design team

Wix Website Design

Make your first impression count.

Turn a visit into a clear next step with a responsive website built around your business and your customers.

Custom design · Mobile experience · Conversion paths
Performance team

PPC & Paid Ads

Reach people ready to act.

Connect your offer with the right audience through targeted paid campaigns and focused landing pages.

Google Ads · Campaign strategy · Landing pages
Design team

WordPress Web Design

A flexible home for your business.

Bring your brand to life with a custom WordPress website that is clear to navigate and easy to manage.

Custom builds · Content structure · Responsive design
Design team

Shopify & eCommerce

Make the path to purchase easier.

Create a cohesive shopping experience that helps customers discover products and move confidently toward checkout.

Shopify stores · Product discovery · Shopping experience
AI & print division

AI Search & GEO

Build visibility beyond the search bar.

Make your expertise easier to understand and reference with content structured for AI-powered search experiences.

Generative engine optimization · Clear, useful content

One team in your corner

The pieces work better
when they work together.

A new website needs a way to be found. A campaign needs a useful landing page. Your social content needs to feel like the same business.

We look at that whole journey, then agree on the priorities that make sense for your business.

01

Start with your business.

Your customers, goals, website and current marketing help shape the brief.

02

Agree on a clear scope.

Know the work, responsibilities, investment and next steps before committing.

03

Build, learn and refine.

Keep the work connected through clear feedback and useful progress conversations.

FAQs

A few things you
might be wondering.

Still have a question about your project? Let’s talk it through.

Start with what is holding your business back. If visitors find your website but don’t take action, focus on the website experience. If the right people aren’t finding you, search visibility or paid advertising may be the next priority. A strategy call helps us discuss the right starting point.

Yes. Our work includes website redesigns, search optimization, and improvements to existing designs. Share your website and goals so we can discuss what is worth keeping and what needs attention.

SEO helps search engines understand your website and connect it with relevant searches. AI search optimization—also called GEO—focuses on clear, useful content that AI-powered search experiences can understand and reference. Both are part of building a stronger digital presence.

Our services include WordPress and Shopify website design, and our portfolio also includes WIX projects. The right platform depends on your content, online store, integrations, and how you want to manage the site.

Scope comes first. A website refresh, a new online store, and an ongoing marketing campaign involve different work. Tell us about the pages, features, content, and timing you have in mind so we can discuss a suitable scope, budget, and schedule.

Launch is the foundation for the next stage. Depending on the services you choose, the next steps can include monitoring performance, improving content and search visibility, or optimizing advertising. We can discuss the ongoing support your business needs during the strategy call.