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Underdog Solutions

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SEO + LOCAL SEARCH + AI VISIBILITY

The SEO Agency Built to Turn Search Visibility Into
Business Growth.

Your next customer is searching for a business like yours. Underdog Solutions helps you appear for the searches that matter, earn the click, and turn that visit into a call, booking, or sale.

We combine technical SEO, local SEO, conversion strategy, useful content, and AI search optimization into one focused plan. Whether you found us by searching “seo agency near me” or you’re comparing the best SEO agency for your next stage of growth, the right question is the same: Can this team connect its work to my business goals?

Quarterly enrollment. Limited production capacity. We’ll review your market and recommend the right starting point.

The opportunity

Your Customers Are Searching Are They Finding You?

A strong business can still lose the search if its most important pages are difficult to find, unclear to Google, or unconvincing to the person reading them. Competitors may be winning inquiries because they explain their services more clearly, answer more buying questions, or make the next step easier.

We find the gaps between what customers search, what your website says, and what happens after someone lands on a page. Then we build a connected path from discovery to inquiry.

What we help you solve
01

You’re difficult to find.

We identify the technical issues, missing pages, weak local signals, and keyword opportunities limiting your visibility.

02

You get traffic but too few leads.

We match pages to search intent and strengthen the message, proof, layout, and calls to action that help visitors make a decision.

 

03

Your competitors seem to be everywhere.

We map the services, locations, comparisons, and questions they cover, then build a distinctive plan around your strengths and your customers’ needs.

 

BUILT AROUND YOUR MARKET

SEO That Follows How Your Customers Actually Choose

There is no useful one-size-fits-all keyword list. A homeowner requesting an estimate, a patient comparing providers, and a business owner seeking an adviser take different paths to a decision. Your SEO strategy should reflect that journey.

 

Turn nearby searches into estimate requests.

Connect service and service-area pages, your Google Business Profile, reviews, and clear quote requests.

Discuss your business ↗

Build confidence before the appointment.

Explain services, credentials, locations, and booking steps with care and clarity.

Discuss your business ↗

Show the value behind your expertise.

Help prospective clients understand who you serve, what you do, and when to contact you.

Discuss your business ↗

Meet local demand with local expertise.

Connect market and community information to the services and inquiries that drive your business.

Discuss your business ↗

Help shoppers discover and choose.

Improve category structure, product information, search visibility, and the route to checkout.

Discuss your business ↗

Make the next booking feel easy.

Answer planning questions and connect destinations or experiences to a clear reservation path.

Discuss your business ↗

Tell us what you sell, where you compete, and what a qualified lead is worth to your business. We’ll show you where search can make a difference.

ONE CONNECTED SEARCH STRATEGY

Everything Your Search Presence Needs to
Work Harder

One connected strategy, with the right mix of technical work, content, local visibility, and authority for your business.

Technical SEO

We examine crawlability, indexing, mobile usability, site performance, page structure, sitemaps, and structured data. The goal is to make important pages accessible and understandable while giving visitors a better experience.

On-page SEO

Every priority page needs a clear purpose. We align its search intent, title, headings, copy, links, and call to action so the page answers the query and helps the visitor take the next step.

Local SEO

For businesses serving defined communities, we connect Google Business Profile improvements with accurate business information, location-relevant pages, reviews, and local search opportunities.

SEO content writing

We create content around real decisions: what a service costs, which option fits, how a process works, and why someone should choose your business. Each page should have a distinct job in the customer journey.

GEO & AI search

We make your services, expertise, location, and answers easier to understand across search experiences. That includes clear source information, direct answers, appropriate structured data, and consistent facts about your business.

Authority building

We look for relevant ways to strengthen your reputation beyond your own website through consistent citations, credible mentions, suitable links, and digital PR opportunities.

Built around your starting point.

The mix and pace of work depend on your starting point and selected plan. Your strategy session will identify what should come first.

SEARCH IS BIGGER THAN ONE RESULTS PAGE

Show Up Where Decisions Begin

Google search results

Useful pages that match the services, questions, and comparisons your customers search for.

 

Technical SEO · Content · Authority

Local results and Maps

Accurate business details, relevant local pages, reviews, and a profile that helps nearby customers take action.

Business profile · Reviews · Local pages

AI search experiences

Clear, credible information that helps answer systems understand what your business offers and where it operates.

Structured content · Entities · Trust
One foundation: a useful, trustworthy website.
BUILT FOR HOW PEOPLE SEARCH NOW

Be Easier to Find, Understand, & Choose

SEO helps search engines discover and evaluate your pages. Local SEO connects your business to the places you serve. GEO and AEO focus on making your information clear and useful when people ask search and AI tools for answers or recommendations.

These efforts share a foundation: accurate service information, original expertise, a sound site structure, credible business signals, and pages that genuinely answer customer questions. We bring those pieces together and measure the visibility and business actions we can observe.

Selected agency work

A Better Website Gives Search Traffic Somewhere Worth Landing

See how website design, service messaging, and search optimization come together in a real client project.

  • NC Travel Maniacs website shown on a laptop and phone
    01 Elite Flooring Services of Texas Service Business

    An Elite Flooring Experience For Haslet, TX & Beyond.

    The brief

    The Elite Flooring Services Starter Wix brief called for a 15-page, mobile-friendly website targeting Haslet and the Fort Worth area, with service pages, on-page SEO, and clear ways to request a quote or free in-home inspection. It also included a complimentary logo, social and Google Business Profile setup, third-party listings, Wix ownership transfer, launch support, and a 60-minute strategy session.

    What we delivered

    • Website design
    • Navigation
    • On-Page SEO
    View live site
RESULTS YOU CAN UNDERSTAND

We Measure the Search Activity That Can Lead to Business

Relevant visibility

Are the right service and location pages appearing for the searches you want to win?

 

Qualified visits

Are people reaching pages connected to your priority services, markets, and offers?

 

Inquiries & actions

Are visitors calling, submitting forms, booking, or taking another meaningful step where tracking is available?

 

THE UNDERDOG METHOD

Build the Foundation. Grow Visibility. Lead Your Market.

We start by understanding your business, build the foundation, and keep improving with what the data tells us.

01

Audit

We review your website, competitors, search data, customer journey, and conversion paths. Then we identify the opportunities with the strongest business case.

Website review · Keyword research · Priorities
02

Build

We address priority technical barriers, establish tracking, map keywords to pages, and improve the structure and messaging of your most important content.

Technical setup · Tracking · Page foundations
03

Improve

We expand useful service, location, comparison, and answer content while improving local signals and relevant authority.

Content · Local search · Authority
04

Grow

We study performance, refine pages, test conversion opportunities, and plan the next expansion based on what the data and your market reveal.

Reporting · Strategy · Ongoing optimization

Know what’s happening, and what comes next.

Your quarterly plan gives the work a clear sequence. Each month, you should know what the team has done and why it matters.

Your first 30 days

A Focused First Month With Clear Priorities

A practical onboarding roadmap, from the first conversation to your first progress review.

Days 01–07

Establish the baseline

We confirm your goals, access, priority services, markets, competitors, and existing performance. You receive an initial set of priorities.

 

You leave with a baseline and a prioritized plan.

Days 08–14

Strengthen the foundation

We begin the technical, tracking, and page improvements within your agreed scope, starting with barriers affecting your most valuable opportunities.

 

You can see what is being fixed and why.

Days 15–21

Build the next opportunities

We develop the agreed content and local search work, with clear points for your review and approval.

 

You know what is being created and what needs your input.

Days 22–30

Review and refine

We check completed work and early signals, then set the next priorities for your 90-day campaign.

 

You receive an update and a clear next-step plan.

Bring your website access, existing analytics, business goals, and a point of contact for approvals. The schedule begins after kickoff and depends on the access and materials required for your scope.

Timing starts after kickoff and receipt of the access we need. Scope and approvals can affect the schedule. This is a delivery roadmap, not a promise of rankings within 30 days.

THE TEAM BEHIND THE STRATEGY

Search Specialists, Writers, Designers, and Developers Working Together.

The strongest search strategy can lose its impact if the page is confusing, the design gets in the way, or leads have no clear path to your team. Underdog brings SEO, content, development, design, and conversion thinking into one coordinated effort.

You get a strategy shaped around your market, priorities you can understand, and a team that can connect the search work to the website experience.

Avauntee, Chief Executive Officer

Leadership

Avauntee Andrepoint

CRO + Lead Strategist

Chief Revenue Officer + Lead Strategist
Avauntee develops revenue-driven SEO, website design, and digital growth strategies that help service-based businesses strengthen their visibility, outperform competitors, and convert more customers.

  • Agency Leadership
  • Operations
  • Client Strategy
  • Results

Meet the Best SEO Team for Your Growth

10 people

Our SEO team brings together experts in technical SEO, keyword research, content strategy, local SEO, website development, conversion optimization, and performance tracking. Every specialist plays a role in strengthening your search visibility, improving your website, and turning organic traffic into measurable business growth. Choose a team member below to learn more about the people behind your strategy.

“
Underdog is great to work with. They are attentive and listen to what you need and deliver what you envision.

Angelite Mims
Owner, Mims Financial Services

The client experience

Good work starts
with listening.

Thoughtful communication and a clear understanding of your business are part of the work, from the first conversation onward.

Q4 2026 SEO OPEN LIST

Choose the Level of Search Support Your Growth Demands

Our SEO programs run in 90-day cycles. Join the Q4 open list to discuss fit, availability, priorities, and the plan that matches your market. Your scope and terms are confirmed before you commit.

A focused foundation

Starter SEO

For businesses building a consistent search presence.

$2,097 / 90 days
Billed quarterly · $1,499 setup waived in Q4
More room to compete

Growth SEO

For growing businesses expanding their content and reach.

$3,897 / 90 days
Billed quarterly · $2,000 setup waived in Q4
A broader growth program

Market Dominator

For established businesses competing across more searches.

$5,850 / 90 days
Billed quarterly · $2,000 setup waived in Q4

Start with a strong foundation.

Every ongoing plan starts with a required SEO Foundation Setup: technical audit and corrections, keyword and competitor research, analytics configuration, schema review, sitemap, and a Core Web Vitals review. The one-time fee ($1,499 for Starter, $2,000 for Growth and Market Dominator) is waived for new clients who start in Q4 2026.

Waived
For Q4 2026 new clients (normally $1,499 to $2,000) now through September 28th ONLY
What’s includedStarterGrowthMarket Dominator
Focus keywordsUp to 10Up to 25Up to 50
SEO articles / month248
Service page optimizations / month124
Location pages / month——2
Google Business posts / month4812
Citations / month3815
Backlinks / month138
GEO optimizationIncludedIncludedIncluded
AI search optimization—IncludedAdvanced
Featured snippet optimization—IncludedIncluded
UX reviews—IncludedIncluded
Conversion & landing page optimization——Included
Competitors monitored135
Search Console monitoringIncludedIncludedIncluded
Monthly reporting + strategyIncludedIncludedIncluded
Priority support——Included
Foundation setup, one-time (waived for Q4 2026 new clients)$1,499 waived$2,000 waived$2,000 waived
Investment per 90 days (billed quarterly)$3,850$5,850$7,850

Scope is based on the current published service offering. Final pricing, terms, and implementation priorities are confirmed in your proposal.

SEO QUESTIONS, ANSWERED

Know What You’re Buying Before You Commit

What to expect from your SEO investment, how the work fits your website, and where to start.

Look for a team that explains its strategy, understands your customers, shows how work will be measured, and connects search visibility to leads or sales. Ask who will do the work, which pages they will prioritize, how they report progress, and what is included in the price. The best SEO agency for you should be able to explain a plan specific to your business.

Local market knowledge matters, especially for service-area businesses. An agency can also work effectively across locations when it researches your actual competitors, customers, and search results. Underdog Solutions serves businesses from its Raleigh, North Carolina office and develops strategies around each client’s market.

 

It can help your business reach people already searching for your services. Lead quality also depends on whether your pages match their needs and make it easy to contact you. That is why our work connects search intent, page content, conversion paths, and tracking.

SEO improves how pages can be discovered and evaluated in search results. AEO focuses on clear answers to specific questions. GEO focuses on how your business and content can be understood in AI-generated search experiences. The work overlaps through useful content, clear structure, and credible information.

Not necessarily. We may be able to improve your current website through technical corrections, better service pages, and a stronger content structure. If the platform or site architecture limits the strategy, we’ll explain the issue and your options.

The Q4 plans currently published on this page are $3,850 for Starter, $5,850 for Growth, and $7,850 for Market Dominator per 90-day cycle. We’ll confirm the applicable setup offer, deliverables, billing terms, and any additional scope before you sign.

You’ll receive reporting and strategy updates that explain completed work, changes in relevant visibility and traffic, measurable inquiries where tracking is available, and the next priorities.

YOUR NEXT STEP

Find Out Where Your Best Search Opportunities Are

Know the cost, the first steps and the people involved before you decide.

01 / Your first step

Talk with us.

Bring your website, your most valuable services, the markets you want to reach, and the growth goal behind the project.

 

02 / Your commitment

Review the recommendation.

We’ll explain the priorities, appropriate plan, investment, and 90-day commitment before you decide.

 

03 / Your information

Join the Q4 open list.

If the fit is right, we’ll walk you through the next steps and confirm your place based on availability and enrollment terms.

 

Tell us about your business

Let’s Find the Search Opportunities
Worth Pursuing.

Tell us what your business does, where you want to grow, and what isn’t working today. Include your website if you have one. We’ll use those details to prepare a more useful conversation and recommend a sensible next step.

01
Your details
Do not enter passwords, payment card information, or sensitive account access in this form. Wait until you are navigated to PayPal's secure payment link.
02
Your goals
Thank you. Our team will review your information and contact you about fit, availability, and next steps. If you choose to enroll, you’ll review the full agreement and payment terms before confirming your service.
What happens next?

On the live signup page, you can review the agreement, confirm your investment, and arrange your next conversation with the team.

SEO service inquiry
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Connect the pieces

Give Your SEO Strategy a
Website Built to Convert

Search visibility is most valuable when the site behind it makes a strong first impression and a clear next step. Underdog can connect your SEO program with website design, conversion improvements, paid advertising, and social media support when your growth plan calls for them.