Underdog answers
Every question.
One clear place.
Browse answers about websites, SEO, advertising, social media, local growth, pricing, project delivery and working with the Underdog team.
42 answers across 7 categories.
Choose a category, then open the questions that matter to your next decision.
01 / 07
Getting started
Getting started
5 frequently asked questions
Is the strategy session really free?
Yes. The strategy session is a free conversation about your business, current marketing and possible next steps. Booking the conversation does not require you to purchase a service.
Can I book if I am unsure which service I need?
Yes. You do not need to choose a service before the conversation. The session can help identify whether website design, SEO, PPC, social media or a connected growth plan is the most practical starting point.
What should I prepare for a strategy session?
Bring your current website, your most important 90-day goal and questions about the services you are considering. Competitor examples and information about previous marketing efforts can also help.
How do you decide which service should come first?
The team starts with the business goal, the current customer journey and the point creating the most friction. The recommendation should explain what to address first and how that work supports the wider plan.
What happens after the strategy session?
The team will explain the most practical next step based on the conversation. If working together makes sense, you will receive guidance on the relevant service, scope and next action.
02 / 07
Website design
Website design
6 frequently asked questions
How much does a website cost?
Pricing depends on page count, content, integrations, platform and technical complexity. The proposal confirms the final scope and investment before work begins.
How long does a website take to build?
Timing depends on page count, content readiness, integrations, feedback and approvals. Many projects take several weeks, and the project plan confirms the milestones and responsibilities.
Will the website work well on mobile?
Yes. Website experiences are refined across common phone, tablet and desktop sizes so navigation, content and calls to action remain clear.
Do I need to replace my current website?
Not always. The team can improve many existing websites. If the platform or structure creates serious limits, those issues are explained before a rebuild is recommended.
What do you need from me during the project?
Projects move best with one clear decision-maker, timely feedback, approved brand assets and access to the content and accounts needed for launch.
Do you offer hosting and maintenance?
Managed hosting, updates and ongoing support can be included according to the website and the support plan.
03 / 07
WordPress, Wix & Shopify
WordPress, Wix & Shopify
7 frequently asked questions
Why choose WordPress?
WordPress suits businesses that need flexible content, custom page structures and room to grow over time.
Can you rebuild an existing WordPress website?
Yes. The team reviews the current content, technology and performance before recommending what to retain, migrate or rebuild.
Why choose Wix?
Wix can be a practical choice for businesses that want a polished website and an editor their team can manage without a developer.
Can you redesign my current Wix website?
Yes. The team can review the current website, keep useful content and rebuild the layout and experience where needed.
Why choose Shopify?
Shopify provides a focused ecommerce platform with product, order, payment and app tools suited to many growing stores.
Can you migrate an existing online store?
The team can review the current platform, product catalog, content and integrations before defining the migration requirements.
Can Shopify connect with our existing tools?
Required tools and supported integrations are reviewed during discovery. Third-party software, subscriptions and custom integration work are scoped clearly.
04 / 07
SEO, GEO & AI search
SEO, GEO & AI search
6 frequently asked questions
How long does SEO take?
Some technical improvements can take effect early, while meaningful organic growth often takes several months. Competition, website history and scope all affect the timeline.
Can SEO generate leads?
SEO can connect priority services with active search demand. Clear pages, proof, calls to action and accurate tracking help turn that visibility into business actions.
What is GEO?
Generative Engine Optimization improves how clearly a business and its expertise can be understood and referenced in AI-generated search experiences.
Is SEO included with a website build?
Website builds include foundational on-page SEO. Ongoing research, content, authority development and local optimization require a separate SEO scope.
Can a website appear in Google and AI search?
A website can be built with useful structure, performance, schema and local relevance. Continued visibility also depends on competition, content quality and ongoing authority work.
How will I know what SEO work is happening?
Reporting and strategy conversations connect completed work, measurable visibility, observed business actions and the next priorities.
05 / 07
PPC & social media
PPC & social media
7 frequently asked questions
How quickly can PPC launch?
Timing depends on account access, tracking, creative, landing pages and platform review. A practical launch plan is confirmed after the strategy session.
Is advertising spend included in PPC management?
Media spend is paid directly to the advertising platform and remains separate from campaign-management fees unless a proposal says otherwise.
What advertising budget should I use?
The right budget depends on search demand, competition, geography and lead value. The team recommends a range after reviewing the market.
Can you track phone calls and forms?
Yes. Where the website and connected tools allow it, conversion tracking can measure the actions that matter.
Which social platforms should we use?
The team prioritizes the platforms where your audience already spends time and where the business can support useful content and approvals.
Do you create social media content?
Plans can include strategy, copy, branded graphics, scheduling and reporting. The final scope confirms formats, volume and responsibilities.
Are marketing results guaranteed?
No. Auctions, competitors, customer demand, budgets and platforms change. The work is managed toward measurable improvement without promising a specific position, follower count or lead total.
06 / 07
Locations & local growth
Locations & local growth
5 frequently asked questions
Does Underdog have a separate team in every listed city?
The location pages represent the markets Underdog serves. Clients work with one connected multidisciplinary team while strategy and content are adapted to the business, audience and local competitive landscape.
How do I choose the right location page?
Start with the city closest to the customers you want to reach. If the business serves several markets, the team can help prioritize the strongest primary market and plan expansion carefully.
Are services different by location?
The core services, website design, SEO and GEO, paid media, ecommerce and digital strategy, are available across markets. The recommended mix changes according to the business and local opportunity.
Can one website target multiple cities?
Yes. A strong multi-location structure uses genuinely useful market information, consistent service messaging and clear navigation. It should avoid thin pages that only swap city names.
What if my city is not listed?
Use the contact page or book a strategy call. The team can confirm whether it can support the market and recommend the right website and search structure.
07 / 07
Support, reporting & ownership
Support, reporting & ownership
6 frequently asked questions
Who maintains the website after launch?
Maintenance responsibilities and options are confirmed in the proposal. Ongoing website care can be discussed before launch.
Who owns the website and accounts?
Ownership and access responsibilities are documented in the service agreement and project scope. Ask the team to clarify any account, license or platform responsibility before signing.
How are social media approvals handled?
The team agrees on a review process, contacts and deadlines so content can move efficiently while the business retains appropriate oversight.
How do you measure progress?
Measurement depends on the service and goal. Reporting may connect visibility, traffic, calls, forms, bookings, advertising actions and completed work to the next priorities.
How do I correct information I already submitted?
Contact the team directly with the corrected information. Do not send passwords, payment details or sensitive account credentials by email.
How can I contact Underdog Solutions?
Use the contact page or call (919) 823-7924. For a focused discussion about your goals, book a free strategy session.
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