Underdog insights

Straight talk on
search and growth.

Practical SEO, AI search, web design and tracking advice from the Raleigh team that builds and ranks websites for growing businesses. New stories most weeks.

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Blog questions

Questions, answered.

Quick answers about the blog, who writes it and how to get help putting the advice to work.

New stories go up most weeks. Each one covers a single decision or problem, like choosing a platform, fixing local SEO or tracking leads, so you can act on it the same day.

The same Raleigh team that designs, builds and ranks websites for our clients. Articles come from our SEO specialists, designers, developers and strategists, based on the work we do every week.

SEO and local SEO, AI search and GEO, website design on WordPress, Wix and Shopify, ecommerce, tracking and analytics, and what to expect when you work with an agency.

Use the category tabs at the top of the stories, or type a word into the search box, for example Shopify or Google Business Profile. Results update right away.

Yes. Most articles include steps you can follow yourself. If you would rather have a second opinion first, book a strategy call and we will look at your site with you.

Yes. Book a free strategy session and we will run a site audit first, so the conversation starts with what is holding your rankings back and what to fix next.