SEO services that connect your business with the people already looking for what you do.
Build stronger visibility on Google, in local searches, and across emerging AI search experiences, with a strategy built around your customers and your competition.
Check out our highest performing services ↓
A professional website is a starting point. Being found by the right people is what puts it to work.
Weak content, technical problems, inconsistent local information, and a lack of authority can keep a good business out of sight. Meanwhile, competitors with a stronger search presence are getting the clicks and inquiries.
We identify what is holding your website back and connect the pieces: a sound technical foundation, relevant pages, a stronger local presence, and content that helps customers make a decision.
Understand why your pages are missing search opportunities, and which technical and content improvements to prioritize.
Focus on the searches that matter to your business, then make your service pages useful, convincing, and easy to act on.
Strengthen the content and credibility signals that support discovery across traditional and emerging search experiences.
Especially service-based businesses that depend on qualified calls, bookings and inquiries. The strategy follows how your customers choose you.
Service-area pages, Google Business Profile priorities and a clear estimate request path.
Clear service information, practitioner expertise and an understandable booking journey.
Focused service pages, answers to common questions and clear consultation options.
Market-specific information and useful pages that support the next inquiry.
Category structure, product information and a search-friendly shopping experience.
Destination or service information, useful planning content and clear inquiry routes.
A good fit if you want steady improvement and can support content approvals. If you need immediate traffic, we can also discuss paid search alongside SEO.
One connected strategy, with the right mix of technical work, content, local visibility, and authority for your business.
Make your website easier to crawl, understand, and use. We review indexing, speed, mobile usability, structured data, and the technical barriers that can hold important pages back.
Give each page a clear purpose. We improve keyword targeting, metadata, headings, internal links, and content structure while keeping the visitor’s next step in view.
Connect your business with searches in the areas you serve. We strengthen your Google Business Profile, business listings, location pages, and review strategy.
Answer the questions your customers are asking. Service pages, useful articles, FAQs, and location content build a clearer picture of your expertise and your offer.
Make your business information clear and credible across emerging search experiences. We improve content structure, entity clarity, and supporting trust signals.
Strengthen the signals that support trust in your business. Relevant links, consistent citations, and digital PR opportunities complement a well-built website.
Your priorities and monthly scope depend on your website, market, and selected plan. We’ll explain what comes first and why.
Useful pages that answer what people search for.
A consistent presence in the places you serve.
Clear, credible information that can be understood and referenced.
SEO helps search engines discover, understand, and rank your pages. Local SEO connects that work to the areas you serve. Generative Engine Optimization, or GEO, focuses on how your business is understood in AI-generated answers and recommendations.
The work overlaps: helpful content, clear service information, structured data where appropriate, and consistent signals about who you are and what you do.
We bring those elements together and track the visibility we can measure. Search rankings and AI citations are determined by external platforms; no placement is guaranteed.
See how website design, service messaging, and search optimization come together in a real client project.
The brief
Create an engaging online experience that makes travel information easy to find.
What we delivered
The website brings service information and calls to action into a more approachable experience. Its navigation and informative content help visitors understand the business and find their next step.
Relevant search terms, impressions, and the pages being discovered.
Organic traffic to the services and locations that matter most.
Calls, forms, and other conversions where tracking is configured.
We start by understanding your business, build the foundation, and keep improving with what the data tells us.
Understand your website, customers, search landscape, and competitor advantages. Identify the issues and opportunities that deserve attention first.
Put the SEO foundation in place: technical corrections, analytics, page structure, and a clear plan for your content and local presence.
Develop useful content, strengthen local visibility, and build relevant authority. Keep refining the pages that support your most important services.
Review search performance and business actions, then use the findings to adjust the next phase of work as your priorities evolve.
Your reporting and strategy conversations connect the work completed with changes in visibility, traffic, and inquiries. We use those findings to prioritize the next round of improvements.
A practical onboarding roadmap, from the first conversation to your first progress review.
Review your website, competitors, search visibility and business priorities. Agree on the highest-value opportunities.
You leave with a baseline and a prioritized plan.
Begin technical corrections, tracking setup and on-page improvements for the priority pages agreed in your scope.
You can see what is being fixed and why.
Start the agreed content, local-search and authority work, with clear review and approval points.
You know what is being created and what needs your input.
Review completed work and early signals, check tracking, and agree on the next month’s priorities.
You receive an update and a clear next-step plan.
To get moving: bring your website access, existing analytics, business priorities and one point of contact for approvals.
Timing starts after kickoff and receipt of the access we need. Scope and approvals can affect the schedule. This is a delivery roadmap, not a promise of rankings within 30 days.
You should understand your strategy, and know who to talk to about it.
Our approach combines search expertise with the design, content, and business perspective needed to make your website work harder. We build around your goals and competition, then explain the decisions behind the work.
Underdog is great to work with. They are attentive and listen to what you need and deliver what you envision.
Angelite Mims
Owner, Mims Financial Services
Thoughtful communication and a clear understanding of your business are part of the work, from the first conversation onward.
Choose the scope that fits your business. We’ll confirm the investment, billing terms, and recommended priorities before you begin.
For businesses building a consistent search presence.
For growing businesses expanding their content and reach.
For established businesses competing across more searches.
Every ongoing plan starts with a required SEO Foundation Setup: technical audit and corrections, keyword and competitor research, analytics configuration, schema review, sitemap, and a Core Web Vitals review. The one-time fee ($1,499 for Starter, $2,000 for Growth and Market Dominator) is waived for new clients who start in Q4 2026.
| What’s included | Starter | Growth | Market Dominator |
|---|---|---|---|
| Focus keywords | Up to 10 | Up to 25 | Up to 50 |
| SEO articles / month | 2 | 4 | 8 |
| Service page optimizations / month | 1 | 2 | 4 |
| Location pages / month | — | — | 2 |
| Google Business posts / month | 4 | 8 | 12 |
| Citations / month | 3 | 8 | 15 |
| Backlinks / month | 1 | 3 | 8 |
| GEO optimization | Included | Included | Included |
| AI search optimization | — | Included | Advanced |
| Featured snippet optimization | — | Included | Included |
| UX reviews | — | Included | Included |
| Conversion & landing page optimization | — | — | Included |
| Competitors monitored | 1 | 3 | 5 |
| Search Console monitoring | Included | Included | Included |
| Monthly reporting + strategy | Included | Included | Included |
| Priority support | — | — | Included |
| Foundation setup, one-time (waived for Q4 2026 new clients) | $1,499 waived | $2,000 waived | $2,000 waived |
| Investment per 90 days (billed quarterly) | $3,850 | $5,850 | $7,850 |
Scope is based on the current published service offering. Final pricing, terms, and implementation priorities are confirmed in your proposal.
What to expect from your SEO investment, how the work fits your website, and where to start.
SEO is an ongoing investment. Some technical improvements can take effect early, while meaningful changes in organic visibility and traffic often take several months. Competition, your website’s history, and the work required all affect the timeline. We’ll discuss a realistic starting point and track progress rather than promise a fixed ranking date.
They may have more relevant pages, a stronger technical foundation, better local information, or more established authority. Our audit looks at those differences so we can prioritize the opportunities most relevant to your business.
SEO can connect your services with people actively searching for them. The next step matters too: useful pages, clear calls to action, and a straightforward inquiry experience. Where tracking is configured, we review those business actions alongside search performance.
SEO focuses on visibility in traditional search results. GEO focuses on how your business and content are understood and referenced in AI-generated search experiences. Both benefit from useful information, a clear website structure, and credible signals about your business.
Not always. Many existing websites can be improved through technical corrections, stronger content, and page optimization. If your platform or website structure creates significant limitations, we’ll explain what needs changing and why before recommending a rebuild.
An ongoing campaign brings together technical work, research, writing, local optimization, authority development, and reporting. Working with a team gives you coordinated support across those areas and someone accountable for explaining the work and the priorities.
Q4 2026 plans for new clients are billed quarterly: Starter SEO is $3,850, Growth SEO is $5,850, and Market Dominator is $7,850 per 90-day cycle, paid in full at acceptance. Every plan includes a required SEO Foundation Setup ($1,499 for Starter, $2,000 for Growth and Market Dominator), which is waived for new clients who start in Q4 2026. The plans above show the differences in deliverables, and we confirm the full terms before you commit.
Monthly reporting and strategy conversations explain the work completed, the performance changes we can measure, and the next priorities. The focus is on relevant visibility, traffic, and business actions, not simply a list of rankings.
Know the cost, the first steps and the people involved before you decide.
Bring your website and your questions. Explore fit and priorities before choosing a plan.
Confirm the 90-day billing commitment, cancellation notice and setup terms in your agreement before signing.
Share only what we need to understand your business. Never include passwords or sensitive account information.
Share where your business is today and where you want to go. These details help us understand your website, your market, and the support you’re looking for.
On the live signup page, you can review the agreement, confirm your investment, and arrange your next conversation with the team.
Bring your website and marketing together with services that complement your SEO strategy.
Give your visitors a clearer path from interest to inquiry.
Reach high-intent searches with targeted paid campaigns.
Explore website and marketing support in Austin.
