Your online store should do more than showcase products. It should convert visitors into customers.
As a Shopify Website Design Company, Underdog Solutions creates custom Shopify stores designed to increase sales, improve user experience, and support long-term ecommerce growth. Every Shopify website includes basic on-page SEO and selling platform integrations, helping businesses create a professional online presence built for visibility, trust, and conversions.
Shopify website design services built for ecommerce growth ↓
Many ecommerce businesses struggle because their online store creates friction during the buying process.
Slow websites, poor navigation, weak product pages, and outdated designs can reduce trust and drive potential customers away.
A professionally designed Shopify store helps create a better shopping experience while supporting visibility, conversions, and long-term growth.
Poor store design can cause customers to leave without making a purchase.
Every abandoned cart represents potential revenue left behind.
Without SEO foundations, customers may never discover your products.
Especially product-based businesses that depend on online orders, repeat customers and a smooth checkout. The store follows how your customers shop.
Collection pages, size and fit information and a checkout that works on mobile.
Clear product details, reviews and product pages ready for repeat purchases.
Lifestyle imagery, organized collections and cross-sells that grow order value.
Product storytelling, clear shipping information and reorder-friendly store paths.
Organized catalogs, product specifications and clear quote or bulk order routes.
Product setup, payments, shipping and integrations planned around your existing store.
A good fit if you have products ready to sell and can support content and product approvals. If you need traffic from day one, we can also discuss PPC alongside your launch.
Successful ecommerce websites require more than attractive design. We build Shopify stores optimized for customer experience, product discovery, conversions, and future growth.
Tailored storefronts built around your brand and products. Layout, navigation, and product presentation are shaped around the way your customers actually shop.
Professional setup and optimization of your product catalog, including titles, descriptions, imagery, variants, and collections.
Basic SEO optimization included with every store. Product and collection pages get the metadata, headings, and structure that search engines need to understand what you sell.
Connect payment processors, shipping solutions, and selling tools so orders, fulfilment, and reporting work together from the day you launch.
Deliver seamless shopping experiences across all devices, with fast, thumb-friendly browsing and checkout for customers buying on their phones.
Strategic layouts designed to increase purchases and reduce friction across product pages, cart, and checkout.
Your page count, product setup, and integrations depend on your catalog and selected package. We’ll explain what comes first and why.
Product and collection pages structured so search engines can understand what you sell.
A fast, simple buying experience for the customers browsing and checking out on their phones.
A store that can take on more products, more traffic, and more selling channels as you scale.
Most Shopify stores are built to display products. We build Shopify stores designed to sell them.
Our Shopify Website Design Services combine strategic design, conversion optimization, ecommerce best practices, and SEO foundations to help businesses increase sales and create better shopping experiences.
Conversion-focused design, SEO-ready ecommerce stores, mobile shopping optimization, and customized growth plans work together rather than in isolation.
A successful Shopify store should generate sales, improve customer experience, and support business growth. Our stores are built with those outcomes in mind.
The brief
Create an engaging online experience that makes travel information easy to find.
What we delivered
The website brings service information and calls to action into a more approachable experience. Its navigation and informative content help visitors understand the business and find their next step.
Total sales and revenue generated through your Shopify store.
The share of visitors who move from browsing to buying.
Product discovery and average order value, where tracking is configured.
Our Shopify design process helps businesses launch stores that support visibility, conversions, and ecommerce growth.
Define goals, products, and customer experience. We review your catalog, your market, and what your customers need to know before they buy.
Create a custom Shopify storefront built around your brand, your products, and the way your customers shop.
Configure products, integrations, and optimization. Payments, shipping, mobile experience, and on-page SEO are set up and tested before launch.
Go live and begin selling. From there we review store performance and refine the experience as your catalog and priorities change.
Your first 30 days follow a set schedule: store planning and product review (days 1–7), store design and approval (days 8–14), product setup and integrations (days 15–21), then testing and launch preparation (days 22–30).
No long-term contracts required. By the end of your first 30 days you’ll have a store built to sell, a clear growth strategy, and a team working to help you attract customers and outperform competitors online.
A practical onboarding roadmap, from the first conversation to a launch-ready store.
Review your catalog, market, goals and customer experience. Agree on store structure, collections and priorities.
You leave with a store plan and a product checklist.
Create a custom storefront design built around your brand and products, with clear approval points.
You can see how the store will look before it is built.
Configure products, collections, payments, shipping and the selling platform integrations agreed in your scope.
You know what is being set up and what product details we need.
Test checkout, payments, mobile layouts and on-page SEO, then prepare the store for launch.
You receive a launch-ready store and a clear go-live plan.
To get moving: bring your product data, images, brand assets, Shopify access and one point of contact for approvals.
Timing starts after kickoff and receipt of the product data we need. Larger catalogs and revisions can extend the schedule.
You don’t need a massive ecommerce agency to build a powerful online store.
You need a team focused on helping you grow revenue and improve customer experiences. We build stores to sell, design them for growth, and stay accountable for the results.
The company was amazing and did a great job!! Very responsive and made my site everything I wanted and more. I will use them on my next site for sure.
Crystal Kenyatta
Underdog Solutions client
Our clients trust Underdog Solutions to create Shopify stores that improve visibility, increase sales opportunities, and support ecommerce growth.
Professional Shopify website design packages built to help businesses launch, grow, and scale ecommerce operations. Every package includes basic on-page SEO and selling platform integrations.
For businesses launching their first professional online store.
For growing businesses expanding their catalog and their reach.
For established businesses scaling a larger catalog.
Every ongoing plan starts with a required SEO Foundation Setup: full technical audit and corrections, keyword and competitor research, schema markup, Search Console and Analytics setup, sitemap, and a Core Web Vitals review.
| What’s included | Starter | Growth | Market Dominator |
|---|---|---|---|
| Focus keywords | Up to 10 | Up to 25 | Up to 50 |
| SEO articles / month | 2 | 4 | 8 |
| Service page optimizations / month | 1 | 2 | 4 |
| Location pages / month | — | — | 2 |
| Google Business posts / month | 4 | 8 | 12 |
| Citations / month | 3 | 8 | 15 |
| Backlinks / month | 1 | 3 | 8 |
| GEO optimization | Included | Included | Included |
| AI search optimization | — | Included | Advanced |
| Featured snippet optimization | — | Included | Included |
| UX reviews | — | Included | Included |
| Conversion & landing page optimization | — | — | Included |
| Competitors monitored | 1 | 3 | 5 |
| Search Console monitoring | Included | Included | Included |
| Monthly reporting + strategy | Included | Included | Included |
| Priority support | — | — | Included |
| Foundation setup, one-time (waived for Q4 2026 new clients) | $1,499 waived | $2,000 waived | $2,000 waived |
| Investment per 90 days (billed quarterly) | $3,850 | $5,850 | $7,850 |
Scope is based on the current published Shopify service offering. Final pricing, terms, and implementation priorities are confirmed in your proposal.
Get answers to common questions about Shopify website design, ecommerce growth, product setup, SEO, and store development.
Shopify provides a reliable, scalable platform designed specifically for online selling. Product management, secure transactions, mobile shopping, and room to grow are built into the platform rather than bolted on afterwards.
Yes. Every package includes basic on-page SEO to establish a strong search foundation, covering metadata, headings, and the structure of your product and collection pages.
Absolutely. Product setup is included based on your selected package, from 5 products on the Starter Shopify Store up to 30 products on the Dominator Shopify Store.
We can integrate payment gateways, shipping solutions, and common ecommerce tools, so orders, fulfilment, and reporting work together from launch.
Professional Shopify design improves customer experience, trust, conversions, and long-term growth potential. A store built around how your customers shop removes the friction that costs you sales.
Onboarding runs across your first 30 days: store planning and product review, store design and approval, product setup and integrations, then testing and launch preparation. Larger catalogs can extend that timeline, and we’ll confirm your schedule before work begins.
The packages above set out the page counts, product counts, and deliverables at each level. Every package includes custom Shopify design, basic on-page SEO, selling platform integrations, and mobile optimization. We’ll confirm the price, billing schedule, and full terms before you commit.
Launch support is included with every package, and store management training is available so your team can add products, update content, and process orders with confidence.
Know the cost, the first steps and the people involved before you decide.
Bring your products, your current store and your questions. Explore fit and the right package before you commit.
Confirm the price, billing schedule and full terms in your agreement before signing.
Share only what we need to understand your business. Never include passwords or sensitive account information.
Complete the short form below to get started. We’ll review your goals, recommend the right package, and begin planning a Shopify store designed to increase sales and support growth.
Your info is secure. Next: review and sign your agreement, then pay and book your demo with the team.
Bring your store and your marketing together with services that complement your Shopify build.
Help customers find your products in search and in AI answers.
Reach high-intent shoppers with targeted paid campaigns.
Explore website and marketing support in your city.
