From Stuck to Scaling: Perform Den’s 184% ROI in 90 Days
Case Study:
1. THE BRIEF
Perform Den came to Underdog Solutions a few months ago feeling stuck. She had poured hours into trying to design her own website, but it wasn’t coming together. There was no clear direction, no results, and no leads, just stress and wasted time.
2. THE PROJECT
Underdog Solutions built a fully-optimized WordPress website that was designed to do more than just “look nice.” We created a done-for-you site with a solid SEO foundation, on-page optimization, and built-in lead generation tools. The project focused on building trust, authority, and revenue from day one, all while giving Perform Den a professional online presence that reflected her brand.
3. THE CHALLENGES
Perform Den’s DIY website approach had left her invisible online. Without SEO or conversion-focused design, her site wasn’t attracting visitors or generating leads. She needed a fast, professional solution that:
Drove organic traffic
Captured qualified leads
Removed the burden of tech headaches so she could focus on clients
4. THE RESULTS
Within just 90 days of launching her new site:
🚀 60+ weekly visitors began finding her business online (with no ad spend)
📈 2–3 organic leads came directly through her website every week
💰 184% ROI was achieve, her website was literally paying for itself (and then some)
5. THE IMPACT
Perform Den’s story highlights what happens when a website is designed and optimized the right way. Instead of stressing over tech or wasting time on a site that didn’t work, she’s now free to focus on what she does best: serving her clients and scaling her business. Her website has become a 24/7 lead machine, building trust, authority, and revenue around the clock.
"Avauntee and her team built an amazing website for my new business. Being a non technical person I was over my head completely but she came in and had to phenomenal ideas and built a website that even I can navigate well!! Avauntee was so easy to communicate with and always available for me to make tweaks here and there. "
Samantha Weiler
– Owner, Perform Den –