This is the full offer we walked through, written down so nothing depends on memory. It covers what we build, when each piece lands, what it costs, and what happens after you accept.
Everything here matches the agreement and the invoice. If anything reads differently, tell us before you sign.
Review · Sign · Pay · Onboard
Package
90-Day Commerce Dominator
Full investment
$14,750
Payment 1 (at acceptance)
$2,750
Payment 2
$6,000
Payment 3
$6,000
Onboarding begins
~7 days after acceptance
Build timeline
90 days
Performance review
~45 days after launch
Most ecommerce growth plans start with paid acquisition. That option does not exist for this category. Google’s advertising policies covering recreational drugs and unapproved supplements make direct kratom campaigns unreliable, Meta and TikTok restrict it, and rewording the ads does not help because the platforms evaluate the destination site.
The channels that remain are organic search, content, email, SMS and retention. All of them reward the same things: a site structured so search engines can read it, product pages that prove what is in the bag, and a subscription offer that turns first orders into repeat revenue.
That is what this 90-day build delivers, on a platform you own, with the compliance controls the category demands built in from day one rather than bolted on after a processor asks for them.
Powders, capsules, gummies and liquid shots, grouped by strain color and intended effect, with Maeng Da variants carrying the best-seller list. That taxonomy determines every collection page search can rank, so it is the first structural decision in the build.
Loose leaf powder around $32, organized by strain color. The deepest part of the catalog and where Maeng Da variants concentrate.
Pre-measured capsules around $27. The easiest entry point for new customers and the strongest subscribe-and-save candidate.
The most approachable format and the one most likely to reach buyers who would never weigh out powder.
Single-serve extract shots. Highest price per unit and the tightest compliance scrutiny of the four formats.
Third-party lab testing, GMP-certified manufacturing, AKA vendor qualification, and 17,000-plus verified reviews are assets most competitors cannot match. Today they sit in a trust badge row. They should be the spine of the site architecture, surfaced on every product page at batch level and marked up so search engines can read them.
The schedule starts at kickoff, not at the date on this page. Merchant account approval runs in parallel and is outside our control, so we sequence the build so nothing waits on it until launch.
Foundation and research
Milestone trigger: Payment 1 of $2,750 is due at acceptance, before this phase begins.
Design and approval
Milestone trigger: Payment 2 of $6,000 is due at design approval. Confirm the exact trigger against the final contract.
Build and launch
Milestone trigger: Payment 3 of $6,000 is due at launch. Confirm the exact trigger against the final contract.
90-Day Commerce Dominator package, divided into three payments. The three-payment arrangement exists to make the investment manageable. It is not a discount.
Due at acceptance
Required with your signed agreement before onboarding begins.
Second installment
Due on the date or milestone stated in your final contract.
Final installment
Due on the date or milestone stated in your final contract.
Complete all three. The agreement, the initial payment and the acceptance form together are what move you into onboarding.
Read the full service agreement and confirm every figure matches this page.
Pay the $2,750 initial payment to activate the engagement and reserve your build slot.
Complete the acceptance form below so we have your details on record and can open onboarding.
Viv coordinates onboarding forms, catalog exports, COA files, brand assets, access requests and your restricted jurisdiction list.
Research, design approval, development and launch across the three phases above. You approve the design before any build work starts.
We let the store collect real data before recommending further spend, so decisions are based on which formats and strains actually convert.
The recap, agenda, notes and full recording of the session this offer came from. Nothing on this page should contradict them.
Written recap of the strategy session, including decisions and next steps agreed on the call.
Full video of the strategy session, including the walkthrough of the recommended package.
Expand each section for the full detail. These terms form the basis of the agreement you will sign.
This engagement is entered into between Underdog Solutions, LLC (“Underdog Solutions”) and PurKratom (“Client”) for the 90-Day Commerce Dominator package.
The scope is exactly what is listed on this page. Anything not listed is out of scope and requires a separate written change order. Where this page and the signed service agreement differ, the signed service agreement governs.
The full investment is $14,750, divided into three payments:
The three-payment arrangement exists to make the investment manageable. It is not an additional discount and does not change the total.
Payments 2 and 3 fall due on the dates or project milestones stated in the final contract and invoice. Work may pause on any phase where payment is outstanding.
Kratom is federally legal in the United States but is banned in several states and restricted in additional municipalities, and the regulatory picture changes.
Client is solely responsible for determining where its products may lawfully be sold and shipped, for the accuracy of all product claims and labeling, and for compliance with all applicable federal, state and local law.
Underdog Solutions builds the technical controls Client specifies, including age gating and jurisdiction-based checkout restrictions. Underdog Solutions is not a law firm, does not provide legal or regulatory advice, and does not verify the legal status of any product or jurisdiction. Client should obtain qualified legal counsel.
Google Ads policies covering recreational drugs and unapproved supplements make direct kratom campaigns unreliable, and Meta and TikTok restrict the category as well. Removing the word kratom from ad copy does not resolve this, since platforms evaluate the destination site and merchant identity.
The strategy in this proposal therefore builds on organic search, owned email and SMS, content, and retention rather than paid acquisition. No part of this engagement includes creating, running, or attempting to obtain approval for advertising in prohibited categories, and Underdog Solutions will not implement cloaking, redirect schemes, or other circumvention techniques.
Mainstream aggregators including Stripe, PayPal, Square and Shopify Payments prohibit kratom in their acceptable use policies. Card processing for this category generally requires a dedicated high-risk merchant account.
Client is responsible for selecting, applying to and maintaining its own payment processor. Underdog Solutions will integrate the processor Client selects, provided it offers a documented WooCommerce integration. Underdog Solutions does not apply on Client’s behalf, does not negotiate terms, and makes no representation that any processor will approve or retain Client’s account.
The build includes an age gate at site entry and checkout restrictions that block orders shipping to jurisdictions Client identifies as prohibited.
Client is responsible for supplying and maintaining the current list of restricted states, counties and municipalities, and for setting the minimum age. These controls are only as accurate as the list Client provides, and Client is responsible for keeping it current after launch.
Effect-based merchandising language can be read as a structure or function claim and has drawn regulatory attention across this category.
Underdog Solutions will draft site copy that avoids health, medical, therapeutic and dosage claims, and will flag existing copy that appears to carry that risk. All copy remains subject to Client review and approval, and Client bears final responsibility for every claim published on the site.
Onboarding begins once the signed service agreement, the initial payment, and the completed acceptance form have all been received.
Client agrees to provide product catalog exports, current certificates of analysis, brand assets, review platform access, the restricted jurisdiction list, and administrative access to existing systems.
The 90-day schedule begins at kickoff, not at the date of this offer.
Timelines assume Client responds to questionnaires, review requests and approval requests within agreed windows. Delays in Client response extend the schedule by the corresponding period. Merchant account approval is outside Underdog Solutions’ control and may affect the launch date independently of build progress.
All accounts, profiles and the WordPress installation created during this project are owned exclusively by Client, registered under a central PurKratom email address so Client retains permanent administrative control.
This includes the domain, hosting, WordPress installation, Google Business Profile, Bing Places and all directory listings. Underdog Solutions holds no ownership claim over any asset created under this engagement.
Search visibility and revenue are affected by search engine algorithms, regulatory change, processor decisions, competitor activity, seasonality and Client participation, all outside Underdog Solutions’ control.
Underdog Solutions does not guarantee rankings, traffic, orders, revenue, or merchant account approval. The commitment is to deliver the services and deliverables expressly identified above.
Underdog Solutions recommends approximately 45 days of observation after launch before committing to further marketing spend, so decisions are based on which formats, strains and audiences actually convert.
Any service beyond this engagement requires a separate written agreement.
This offer and the associated agreement, invoice and payment details are prepared for PurKratom and are not intended for public distribution.
This offer is valid until the expiration date stated in the final agreement. Scope, pricing, payment terms, deadlines and milestone triggers cannot be changed except by written agreement between both parties.
If any figure, date or deliverable on this page is not what you expected, say so before signing rather than after.
Scope, pricing, agreement and anything about the offer itself.
avauntee@underdogsolutions.com
Onboarding, questionnaires, access requests and scheduling.
viv@underdogsolutions.com
Sign the agreement, submit the $2,750 initial payment, and complete the form below. Onboarding opens within about seven days.
Submitting this form records your formal acceptance and opens onboarding. Make sure the agreement is signed and the initial payment is submitted first.