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Underdog Solutions

Prepared for Teaching World

Your 90-Day Growth SEO + SMM Proposal.

Kimberly, this customized offer documents everything Underdog Solutions has completed for Teaching World, the measurable results generated across the account, the complimentary website and visibility investment initiated on August 1, 2026, and our recommended next steps after September 30, 2026.

It covers the available continuation options, the investment required, what each campaign is designed to accomplish, and what happens after you accept.

 

There is no obligation to select either package. This offer is being provided so you can make a fully informed decision about Teaching World’s next stage of enrollment growth and, if needed, begin comparing qualified agencies early enough to prevent another lapse in SEO or social media support.

Review · Sign · Pay · Onboard

Your Current Offer

90-Day Growth Package

Choose the level of support that fits Teaching World.

Package

90-Day Growth

Full investment

$5,994

Growth SEO Plan

$1,299/Mo

Growth Social Media Plan

$699/Mo

Combined monthly service value:

$1,998

Onboarding begins

~24 hours after acceptance

Build timeline

14 days

Performance review

~15 days after launch

Executive summary

The website foundation has been rebuilt. Now we need to protect the momentum and make it work.

Teaching World has already invested in a custom WordPress website, brand development, social media, SEO, annual hosting, business email, and paid enrollment campaigns with Underdog Solutions.

On June 19, 2025, Teaching World selected Underdog Solutions for brand design, foundational development, and a custom Starter WordPress website for $7,300.

On June 27, 2025, Teaching World reserved a one-month visibility campaign combining social media and SEO for $1,098. That campaign produced a reported 236% increase in website traffic and generated more than 25 leads.

After the SEO and social media packages were not renewed from July through September 2025, the recurring optimization and account exposure associated with those services stopped. Teaching World later restarted social media services but did not restart ongoing SEO.

In March 2026, Teaching World returned to Underdog Solutions for a PPC enrollment campaign and paid a one-time campaign invoice of $3,000. Of that amount, $2,103 was invested directly into advertising.

The campaign increased website traffic by nearly 817%, generated more than 43 leads, and produced 19 confirmed tour registrations and 14 reported conversions.

Based on an estimated annual tuition value of approximately $9,600 per enrolled child, those 14 reported conversions represent approximately $134,400 in potential annualized enrollment revenue.

 

That represents:

Approximately $134,400 in potential annualized enrollment revenue

(Approximately 14 reported conversions at an estimated $9,600 annual value per child)

$3,000 in total campaign investment

$2,103 in direct advertising spend

Approximately $131,400 in potential annualized revenue above the total campaign cost

A 44.8× return when potential annualized revenue is compared with the total campaign investment

An estimated campaign ROI of approximately 4,380%

A 63.9× return when potential annualized revenue is compared with direct advertising spend

These calculations are based on the reported conversions and estimated annual tuition value provided for Teaching World. They do not account for actual enrollment duration, attendance, tuition collection, staffing, classroom capacity, food, facility, licensing, or other operating expenses. Previous results do not guarantee future performance.

Across the website, Teaching World has also documented more than 47 new tour requests, 80 Contact Us form submissions, and 13 parent registration requests. That represents at least 140 high-intent website actions before accounting for direct calls, emails, social messages, and offline conversions.

The prior campaigns demonstrated that Teaching World can generate enrollment-producing opportunities through digital marketing. However, temporary campaigns cannot replace sustained organic optimization, consistent authority building, and ongoing social visibility.

Our recommendation is a coordinated 90-day SEO and social media campaign that protects the new website investment, rebuilds and expands organic visibility, strengthens Teaching World’s local authority, and helps families consistently discover, trust, tour, and enroll with Teaching World.

Your business

Nurturing early learning and dependable childcare for Nampa families.

Teaching World provides structured, nurturing, and development-focused childcare and early education for families in Nampa, Idaho, and surrounding communities.

The website currently positions Teaching World around several important family needs, age groups, and enrollment pathways.

CORE

Infant and Toddler Care

Age-appropriate care and early development through programs including Shooting Stars Infants, Mini Martians, Little Lightyears, Golden Galaxies, and Playful Planets.

ADVANCED

Preschool, Pre-K and Kindergarten

School-readiness pathways including Preschool Prep, Preschool, Prekindergarten, PreK PLUS, and Kindergarten programs designed to support academic, social, and emotional development.

Specialized

School-Age and Enrichment Programs

Dependable care and learning support for older children through programs such as Racing Rockets, Amazing Astronauts, and other school-age opportunities.

Specialized

Summer Care and Family Support

Seasonal care, family resources, tour scheduling, registration pathways, and the Clever Cosmos Summer Care Program help Teaching World remain useful throughout the family’s childcare journey.

Teaching World’s complete learning journey should be a primary position, not a collection of disconnected pages.

Teaching World has an important opportunity to build local authority around infant care, toddler development, preschool readiness, Pre-K, kindergarten, school-age care, summer programming, and trusted family support.

 

These services should become primary search and content pillars across the website, Google Business Profile, social media, and future enrollment campaigns.

Your Account Overview

Completed projects and results.

June 19, 2025

Teaching World selected Underdog Solutions for a $7,300 brand and website engagement that included:

  • Brand design

  • Foundational brand establishment

  • A custom Starter WordPress website

  • Initial digital infrastructure

  • Family-facing website pathways

  • A professional foundation for future marketing

June 27, 2025

Teaching World reserved a one-month visibility campaign for $1,098 that included social media and monthly SEO support.

The campaign was fulfilled and produced:

  • A reported 236% increase in website traffic

  • More than 25 leads

  • Stronger short-term search visibility

  • Increased awareness of Teaching World’s programs

  • A clearer demonstration of the relationship between continued marketing and enrollment opportunities

July–September 2025

The SEO and social media packages were not renewed. The ongoing optimization, content development, authority building, and social exposure associated with those services were therefore discontinued.

October 2025

Teaching World reinitiated Underdog Solutions for a Starter Social Media Package billed at $1,197.

November 2025

Annual website hosting was established on the account and placed on an annual billing cycle.

January 6, 2026

Teaching World purchased a 12-month business email subscription for info@teachingworldid.com to streamline parent communication and establish appropriate staff communication channels.

February 27, 2026

Teaching World renewed its social media package for a 90-day billing cycle totaling $1,347. Teaching World did not renew an SEO package during this cycle.

 

March 10, 2026

Teaching World requested a PPC enrollment campaign and paid a one-time invoice of $3,000.

The campaign included:

  • $2,103 in direct advertising spend

  • Enrollment-focused campaign strategy

  • Website and advertising alignment

  • Lead-generation support

  • Tour-registration tracking

  • Conversion-focused messaging

  • Campaign monitoring and reporting

The campaign increased website traffic by nearly 817%, generated more than 43 leads, and produced 19 tour registrations and 14 reported conversions.

June 6, 2026

Teaching World reinitiated a Starter Social Media Package totaling $1,347. That campaign ran through August 2, 2026.

 

July 2026

Teaching World contacted Underdog Solutions regarding the website’s SEO performance and reduced Google visibility.

Underdog Solutions clarified that ongoing SEO had not been selected during the prior renewal opportunities. However, because Teaching World remained a valued client and preferred marketing partner, Underdog committed to an extensive satisfaction plan instead of leaving the account without a solution.

August 1, 2026

Underdog Solutions initiated a complimentary service commitment valued at $9,648, including:

  • A Dominator WordPress Website Package valued at $7,850

  • A one-month SEO campaign valued at $1,299

  • A one-month Starter Social Media campaign valued at $499

  • A comprehensive overhaul of the existing WordPress website

  • Expansion and optimization involving more than 88 pages and page-level assets

  • A 36-plus-page strategic marketing and foundational plan

  • A 15-minute onboarding call with Viv

  • A full-team alignment session

  • A September campaign designed to restore visibility, strengthen the foundation, and protect Teaching World’s investment

The complimentary SEO and social media campaign runs from September 1 through September 30, 2026. Teaching World owes $0 for the included professional-service value. Annual hosting and approved third-party expenses remain separate.

Current account indicators include:

  • Authority Score: 9, an increase of one point

  • Organic traffic: 190

  • Organic keywords: 36

  • Referring domains: 121, an increase of 47.56%

  • Backlinks: 394

  • June 2026 visits: 136, an increase of 134.48%

  • June 2026 unique visitors: 136, an increase of 134.48%

  • More than 47 new tour requests

  • 80 Contact Us form submissions

  • 13 parent registration requests

The reduction in organic keyword coverage reinforces why SEO must be treated as an ongoing growth process rather than a permanent feature installed once on a website.

Challenges and opportunities we identified & resolved quickly.
Recommended solution

Identifying the Pain Points & Needed Movement

What is holding growth back.

Where the opportunity is.

Complete scope of the 90-Day Growth Campaign

Our primary recommendation is the 90-Day Growth SEO + Social Media Campaign.

This option provides the strongest level of support for protecting Teaching World’s website investment, rebuilding and expanding sustainable organic visibility, maintaining consistent parent education, and strengthening local authority across search and social media.

Our primary recommendation is the 90-Day Growth SEO + Social Media Campaign.

This option provides the strongest level of support for protecting Teaching World’s website investment, rebuilding and expanding sustainable organic visibility, maintaining consistent parent education, and strengthening local authority across search and social media.

Growth SEO

  • Up to 25 focus keywords

  • High-intent keyword research

  • Competitor and local-market research

  • Nampa and surrounding-community search-opportunity analysis

  • Parent and enrollment search-intent evaluation

  • Website SEO audit

  • Technical SEO monitoring

  • Search Console monitoring

  • On-page website optimization

  • Four SEO blog articles per month

  • Two service-page optimizations per month

  • Page-title and metadata optimization

  • Internal linking strategy

  • Website-structure review

  • Local SEO development

  • Eight Google Business Profile posts per month

  • Eight local citation submissions per month

  • Three authority backlinks per month

  • Google and Bing search-platform alignment

  • Featured-snippet optimization

  • GEO and AI search optimization

  • User-experience reviews

  • Search-focused content planning

  • Website-authority recommendations

  • Tour and enrollment conversion-path review

  • Performance tracking and reporting

  • Monthly strategy session

  • Ongoing campaign refinement

The SEO strategy will prioritize appropriate opportunities connected to:

  • Daycare in Nampa, Idaho

  • Infant care in Nampa

  • Toddler daycare in Nampa

  • Preschool in Nampa

  • Preschool Prep programs

  • Pre-K and PreK PLUS

  • Kindergarten programs

  • School-age childcare

  • Summer care programs

  • Early-learning programs

  • Child development and school readiness

  • Daycare tours

  • Childcare enrollment

  • Daycare tuition and availability

  • Local childcare for working families

  • Teaching World’s surrounding service areas

Final keyword targets will be selected based on search volume, competition, relevance, parent intent, program capacity, and Teaching World’s approved priorities.

Growth Social Media Management

  • Customized social media strategy

  • Teaching World-specific content pillars

  • Recurring content planning

  • Educational and promotional messaging

  • Caption and call-to-action development

  • Brand-consistent content coordination

  • Tour-focused content

  • Registration and enrollment content

  • Parent-education content

  • Authority-building content

  • Social conversion-path planning

  • Audience-engagement strategy

  • Performance review

  • Ongoing content refinement

Recommended content pillars include:

  • Infant development and care

  • Toddler learning and routines

  • Preschool readiness

  • Pre-K and kindergarten preparation

  • School-age learning and support

  • Summer-care planning

  • Curriculum and classroom experiences

  • Teacher introductions

  • Parent frequently asked questions

  • Tuition, availability, tours, and registration education

  • Developmental milestones

  • Social-emotional learning

  • Safety, structure, and nurturing care

  • Family resources and parenting tips

  • Teaching World’s learning philosophy

  • Authorized parent testimonials

  • Authorized classroom and program highlights

  • Community involvement

  • Enrollment deadlines and availability

  • Schedule-a-tour calls to action

Alternative solution

Complete scope of the 90-Day Starter Campaign

If Teaching World prefers to begin with a more conservative investment, the 90-Day Starter SEO + Social Media Campaign provides foundational support.

Starter SEO

  • Up to 10 focus keywords

  • Priority keyword research

  • Foundational website optimization

  • Technical SEO review

  • Core on-page SEO

  • Two SEO blog articles per month

  • One priority service-page optimization per month

  • Four Google Business Profile posts per month

  • Three local citation submissions per month

  • One authority backlink per month

  • Foundational local-search development

  • Google and Bing alignment

  • Search Console monitoring

  • GEO optimization

  • Internal linking recommendations

  • Search-focused content recommendations

  • Basic tour and enrollment conversion-path review

  • Performance tracking and monthly reporting

  • Foundational campaign adjustments

The Starter SEO campaign is intentionally smaller than the Growth campaign. Work will be prioritized around Teaching World’s most important foundational search and enrollment opportunities.

Starter Social Media Management

  • Foundational platform strategy

  • Core content pillars

  • Educational content planning

  • Promotional content planning

  • Brand-consistent messaging

  • Childcare and early-learning awareness content

  • Tour and registration calls to action

  • Foundational graphics and content coordination

  • Audience-engagement guidance

  • Basic performance review

  • Ongoing foundational refinement

The Starter Social Media campaign provides a consistent foundational presence but does not include the same level of strategic depth, content expansion, keyword reach, authority building, or campaign refinement as the Growth package.

Not included in either package

Project phases

Ninety days, three milestones.

The forward campaign is scheduled to begin after the complimentary campaign concludes, with an anticipated start date of October 1, 2026.

The campaign start requires the applicable signed agreement, full 90-day investment, requested account access, and completion of campaign-alignment requirements.

Phase 1

Days 1 to 30

Research and foundation

Milestone trigger: The onboarding call will be completed with the team. Kimberly will receive an introduction to the selected package, the communication process, and one-on-one alignment time with Director of Operations Viv.

Phase 2

Days 31 to 60

Implementation and campaign development

Milestone trigger: Teaching World’s All-Team Strategy Session will take place. Kimberly will meet the team members contributing to the campaign, review the plan and early data, ask questions, and collaborate with Underdog Solutions to maintain full alignment and satisfaction.

Phase 3

Days 61 to 90

Refinement and forward strategy

Milestone trigger: Underdog Solutions will evaluate the campaign data and provide forward recommendations before the conclusion of the initial 90-day cycle. Renewal information will be presented proactively so Teaching World can continue, change packages, or transition providers without an unplanned lapse.

Your investment

Package options and 90-day pricing.

Growth SEO + Social Media

$5,994

The 90-Day Growth SEO + Social Media Campaign includes:

  • Growth SEO at $1,299 per month

  • Growth Social Media at $699 per month

  • Combined monthly service value of $1,998

  • Full 90-day investment of $5,994

With the $1,000 thank-you credit, the investment is reduced to:

$4,994

SAVINGS OPTION

$4,994

Available if Accepted in 24 Hours

Required with your signed agreement before onboarding begins.

STANDARD OPTION

$5,994

Due When Accepted

Required with your signed agreement before onboarding begins.

GET CUSTOM

YOUR CHOICE

We Negotiate

You tell US what we can do for you and how you want to package it together and we build it like that!

Starter SEO + Social Media

$3,594

The 90-Day Starter SEO + Social Media Campaign includes:

  • Starter SEO at $699 per month, billed at $2,097 every 90 days

  • Starter Social Media at $499 per month, billed at $1,497 every 90 days

  • Combined monthly service value of $1,198

  • Full 90-day investment of $3,594

With the $1,000 Teaching World appreciation credit, the investment is reduced to:

$2,594

SAVINGS OPTION

$2,594

Available if Accepted in 24 Hours

Required with your signed agreement before onboarding begins.

STANDARD OPTION

$3,594

Due When Accepted

Required with your signed agreement before onboarding begins.

GET CUSTOM

YOUR CHOICE

We Negotiate

You tell US what we can do for you and how you want to package it together and we build it like that!

use code:
WELUVTEACHINGWORLD26

How to accept

Three steps to get started.

Complete all three steps. The selected package, signed service agreement, full campaign investment, and acceptance form together activate the forward campaign.

Step 1

Review the agreement

Choose either the Growth Campaign or Starter Campaign and review the applicable service agreement.

Confirm that the scope, investment, timeline, and terms match this offer page before signing.

Step 2

Submit your campaign investment

Submit the one-time 90-day investment for the selected campaign.

Use code WELUVTEACHINGWORLD26 within the applicable 24-hour acceptance window to apply the $1,000 appreciation credit.

Step 3

Formally accept

Complete the acceptance form so we can document Teaching World’s campaign selection, confirm account access, and begin campaign alignment.

What happens next

After you accept.

Before September 1

Campaign alignment begins

Viv coordinates the required account access, program and enrollment priorities, social media access, brand assets, reporting requirements, and campaign onboarding.

September 1

Your campaign begins

Days 1–30

Research and foundation

We document baseline visibility, complete keyword and competitor research, identify program and local-market opportunities, audit Teaching World’s digital presence, and begin priority implementation.

Days 31–60

Development and optimization

We continue website optimization, local visibility development, search-focused content, authority building, and social media campaign implementation.

SEPTEMEBER - NOVEMBER

Refinement and forward planning

Refinement and forward planning

We evaluate search visibility, website actions, tours, registrations, and social performance; refine the strategy; document progress; and provide recommendations for Teaching World’s next stage of marketing.

Your active website plan

Reference materials

Reference materials

Everything from your current account.

The complimentary offer, forward proposal, 36-plus-page foundational plan, notes, reporting, and account materials connected to this offer. Nothing on this page replaces a signed agreement. If documents differ, the signed agreement governs.

Your Notes From Viv

Written recap of the strategy session, including the decisions and next steps agreed on the call.

A View Into Your Most Recent Check In

A complete look into your most recent meeting with the team at Underdog Solutions!

Agreement overview

Terms, disclaimers, and expiration.

Expand each section for the full detail. These terms form the basis of the agreement you will sign.

This offer is made by Underdog Solutions, LLC (“Underdog Solutions”) to Teaching World (“Client”) for the selection of either the 90-Day Growth SEO + Social Media Campaign or the 90-Day Starter SEO + Social Media Campaign.

The scope is limited to the services listed for the selected package and documented in the final signed agreement.

Anything not expressly listed is outside the scope and requires a separate written agreement or approved change order.

If this offer page and the signed service agreement differ, the signed service agreement governs.

The full investment is based on the campaign Teaching World selects and may be divided into three payments:

90-Day Growth Campaign — $5,994

  • Payment 1 — $1,998, due at acceptance
  • Payment 2 — $1,998
  • Payment 3 — $1,998

90-Day Starter Campaign — $3,594

  • Payment 1 — $1,198, due at acceptance
  • Payment 2 — $1,198
  • Payment 3 — $1,198

The three-payment arrangement exists to make the selected investment more manageable. It is not an additional discount and does not change the total campaign price.

Payments 2 and 3 are due on the dates or campaign milestones stated in the final signed agreement and invoice. Work may pause during any phase for which payment is outstanding.

If Teaching World uses the $1,000 promotional credit, the discounted investment and payment schedule must be documented in the final agreement and invoice. The promotional credit may not be combined with any additional discount unless Underdog Solutions approves it in writing.

 

A $1,000 promotional credit is available toward one qualifying 90-day campaign accepted within the applicable 24-hour promotional window.

Promotional code:

WELUVTEACHINGWORLD26

The credit cannot be redeemed for cash, transferred, applied retroactively, or combined with another promotion unless approved by Underdog Solutions in writing.

Teaching World must provide all requested account access, accurate business and program information, approvals, content, parent or guardian authorizations, credentials, disclosures, brand assets, enrollment details, and marketing requirements needed to complete the campaign.

Delays in receiving access, information, materials, or approvals may affect the implementation schedule and do not extend the 90-day campaign term unless Underdog Solutions agrees otherwise in writing.

The selected forward-services campaign is scheduled to begin October 1, 2026, after the complimentary September campaign concludes, and will continue for 90 days.

The start date depends on completion of the signed agreement, required payment, campaign alignment, onboarding, and all account-access requirements. Client-related delays do not extend the 90-day campaign term unless Underdog Solutions agrees otherwise in writing.

Advertising spend, WordPress fees, software subscriptions, photography, videography, platform charges, and other third-party costs are not included unless specifically stated in the signed agreement.

Teaching World remains responsible for the accuracy and compliance of its childcare and educational claims, licensing information, program descriptions, tuition and enrollment details, staff credentials, parent testimonials, photographs and videos of children, required parent or guardian authorizations, disclosures, policies, and advertising.

 

Underdog Solutions does not guarantee search rankings, website traffic, social media reach, follower growth, leads, tour requests, registrations, enrollments, tuition revenue, or return on investment.

Marketing performance depends on market conditions, competition, Teaching World’s participation, platform and algorithm changes, parent or guardian behavior, program availability, enrollment capacity, service quality, tuition, reputation, timely approvals, and other factors outside Underdog Solutions’ control.

The existing Underdog Solutions WordPress Hosting Plan is separate from the SEO and social media campaign.

The plan is billed annually at $881.89, with the next renewal scheduled for September 1, 2026.

Underdog Solutions does not recommend another standalone PPC campaign before establishing the organic SEO foundation needed to support the clinic’s long-term growth.

Paid advertising may generate quick opportunities, but it does not establish sustainable organic rankings or lasting website traffic.

Future PPC campaigns should work alongside SEO, conversion tracking, website optimization, and consistent patient education.

The $1,000 promotional credit expires at the conclusion of the applicable 24-hour promotional window.

The Growth and Starter package options will remain available at full price after the promotional period, subject to team availability, current pricing, and any necessary scope updates.

Questions

Talk to us before you sign.

If any figure, date, service, or expectation on this page is not what you expected, please contact us before signing or submitting payment.

 
Lead strategist

Avauntee Andrepoint

Scope, pricing, agreement, and anything about the offer itself.

avauntee@underdogsolutions.com

Director of operations

Vivien Kong

Onboarding, questionnaires, access requests, and scheduling.

viv@underdogsolutions.com

Accept your offer

Ready when you are, Kim

Sign the agreement, submit the initial payment, and complete the form below. Onboarding opens within about two days.

Final step

Confirm your acceptance.

Submitting this form records your formal acceptance and opens onboarding. Make sure the agreement is signed and the initial payment is submitted first.