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Underdog Solutions

WordPress website design + development

Build a website that works
as hard as you do.

Most businesses don’t need another website. They need a website that generates leads, builds trust, and helps them compete online.

As a leading WordPress website design company, Underdog Solutions creates custom WordPress websites designed to rank in search engines, convert visitors into customers, and support long-term business growth.

Every website includes basic on-page SEO and is built to provide the foundation your business needs to increase visibility, generate leads, and outperform competitors online.

The problem

Your website should be
generating leads.
Not holding you back.

Your website is often the first impression customers have of your business.

If it’s outdated, difficult to navigate, slow to load, or poorly optimized, potential customers may leave before taking action. Many businesses lose opportunities every day because their website fails to build trust, communicate value, or support SEO performance.

A modern WordPress website helps create a stronger online presence while providing the foundation needed for long-term visibility and growth.

What’s holding your website back
01

Outdated design.

An aging website can make your business appear less credible than competitors, and many people judge credibility on website design alone.

02

Poor user experience.

Confusing navigation and slow performance reduce engagement and conversions. Visitors often leave a site that takes more than three seconds to load.

03

Weak SEO foundation.

Many websites lack the structure needed to compete effectively in search results, so strong services stay buried below competitors.

What we do

WordPress websites designed to
rank, convert & grow.

Every WordPress website we build is designed to support visibility, credibility, and lead generation. From strategic planning and custom design to development and SEO implementation, our process focuses on creating websites that help businesses compete online and convert more visitors into customers.

Custom WordPress design

Professional designs tailored to your brand and business goals. Every layout is planned around the services you want to sell and the action you want visitors to take.

Basic on-page SEO

Every website includes foundational SEO optimization to support rankings: page titles, metadata, heading structure, and clean internal linking from the day you launch.

Mobile optimization

Responsive designs that perform across all devices, so the experience holds up on phones and tablets as well as it does on desktop.

Conversion optimization

Strategic layouts designed to encourage calls, form submissions, and inquiries, with a clear next step on every page that matters.

Speed optimization

Fast-loading websites that improve user experience and SEO, with performance handled during the build rather than patched on afterwards.

Scalable website architecture

Built to support future growth and expansion, so new services, locations, and content can be added later without starting over.

Built around your goals, not a template.

Your page count, features, and priorities depend on the package you choose and the goals you’re building toward. We’ll explain what comes first and why.

Three things every website includes

SEO-ready structure

Clean structure and on-page SEO built in from the start.

Page titles · Headings · Clean URLs

Mobile-first design

An experience that holds up on every screen size.

Responsive layouts · Speed · Usability

Built for future growth

Room to add pages, services, and campaigns later.

Scalable structure · Content · Integrations
One foundation: a website designed for people and for search.
The Underdog advantage

We turn websites into
revenue-generating assets.

Most websites are built to look good. We build websites designed to perform. Our WordPress website design services combine strategic design, SEO best practices, conversion optimization, and user experience improvements to help businesses generate more leads and create a stronger online presence.

Today’s best-performing websites are designed for both users and search engines. Every WordPress website we build includes foundational SEO elements that help improve visibility and support future SEO growth.

Proof, not promises

Websites our clients
actually brag about.

A great website should do more than look impressive. It should help generate visibility, leads, and growth. Our WordPress websites are designed to support stronger search performance, better user experiences, and increased conversion opportunities.

  • NC Travel Maniacs website shown on a laptop and phone
    01 NC Travel Maniacs Travel & transportation

    A digital front door to
    the next adventure.

    The brief

    Create an engaging online experience that makes travel information easy to find.

    What we delivered

    • Website design
    • Navigation
    • Content structure
    View live site
What progress looks like

Measure what matters
to your business.

Traffic increase

More organic visits to the pages that sell your services.

Conversion increase

More of those visits turning into real inquiries.

Lead increase

Calls and form submissions coming from your website.

Mobile engagement increase

Longer, more useful visits on phones and tablets.

Results shown represent real performance improvements achieved through strategic SEO, website optimization, content development, and search visibility enhancements for our clients.

How it works

A proven path from
outdated to outstanding.

Our website design process is built to create a stronger online presence while supporting SEO, lead generation, and business growth.

01

Discover

Understand your goals, your audience, and the opportunities in your market before any design work begins.

Goals · Audience · Opportunities
02

Design

Create a custom WordPress experience built around your brand, your services, and the action you want visitors to take.

Concepts · Custom design · Approval
03

Build

Develop and optimize the website, with basic on-page SEO, mobile performance, and speed handled during the build.

Development · On-page SEO · Speed
04

Launch

Deploy, test, and position the website for growth, with support through go-live and beyond.

Testing · Launch · Support

Your first 30 days: a clear plan, a strong foundation, a better website.

Day 1–7 discovery and planning. Day 8–14 design concepts and approval. Day 15–21 development and optimization. Day 22–30 testing and launch preparation.

By the end of your first 30 days you’ll have a stronger SEO foundation, a clear growth strategy, and a team actively working to help your business gain visibility, generate leads, and outperform competitors online. No long-term contracts required.

Why Underdog

Big agency quality.
Underdog commitment.

You don’t need a massive agency to build an exceptional website.

You need a team committed to helping your business succeed online. We combine strategic design, SEO expertise, and conversion-focused development to create websites that support growth.

The company was amazing and did a great job. Very responsive and made my site everything I wanted and more. I will use them on my next site for sure.

Crystal Kenyatta
Google review

Client love

Don’t take our
word for it.

Our clients trust Underdog Solutions to create websites that improve credibility, support visibility, and generate opportunities for growth.

Plans & pricing

Choose your website.
Start building
your advantage.

Professional WordPress websites designed to support visibility, lead generation, and long-term growth. Hosting is not included and can be added separately.

For new businesses

Starter WordPress Website

For businesses launching a professional website for the first time.

$3,850
One-time website build · hosting separate
For growing businesses · Q4 sale open

Growth WordPress Website

For growing businesses that need more pages and stronger conversion paths.

$7,850
One-time website build · hosting separate
For market leaders

Dominator WordPress Website

For established businesses competing across more services and locations.

$7,850
One-time website build · hosting separate

Required: SEO Foundation Setup

Completed before ongoing SEO: full technical audit and corrections, keyword and competitor research, schema markup, Search Console and Analytics setup, sitemap, Core Web Vitals review, and more.

$1,499
One-time setup
What’s includedStarterGrowthMarket Dominator
Focus keywordsUp to 10Up to 25Up to 50
SEO articles / month248
Service page optimizations / month124
Location pages / month2
Google Business posts / month4812
Citations / month3815
Backlinks / month138
GEO optimizationIncludedIncludedIncluded
AI search optimizationIncludedAdvanced
Featured snippet optimizationIncludedIncluded
UX reviewsIncludedIncluded
Conversion & landing page optimizationIncluded
Competitors monitored135
Search Console monitoringIncludedIncludedIncluded
Monthly reporting + strategyIncludedIncludedIncluded
Priority supportIncluded
Foundation setup, one-time$1,499$1,499$1,499

Pricing reflects the current published packages. Hosting is sold separately. Final scope, billing terms, and project timeline are confirmed in your proposal.

FAQ

Everything you need
to know before
you hire.

Get answers to common questions about WordPress website design, SEO, development, launch timelines, and ongoing growth opportunities.

WordPress offers flexibility, scalability, SEO advantages, and long-term control over your website. You own the platform, so it can grow alongside your marketing instead of limiting it.

Yes. Every package includes basic on-page SEO to establish a strong foundation for future search visibility.

Timelines vary by project size, functionality, and content requirements. We confirm a schedule during planning, and your first 30 days are mapped out during onboarding.

Absolutely. We frequently redesign outdated websites and migrate businesses to WordPress.

No. Hosting is sold separately and can be added based on your needs.

Professional website design helps improve credibility, user experience, lead generation, and long-term SEO performance.

Sign up

Ready to build
a better
website?

Complete the short form below to get started. We’ll review your goals, recommend the right package, and begin planning a website designed to support growth and lead generation.

01
Your details
Your contact and company information.
02
Your goals
Your industry, keywords, and revenue targets.
What happens next?

Your information is secure. Next: review and sign your agreement, then pay and book your demo.

WordPress website project inquiry
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Connect the pieces

Support beyond your website.

Bring your website and marketing together with services that complement your new WordPress site.