A Storefront Built for a Restricted Category.

This engagement is entered into between Underdog Solutions, LLC (“Underdog Solutions”) and PurKratom (“Client”) for the 90-Day Commerce Dominator package.

The scope is exactly what is listed on this page. Anything not listed is out of scope and requires a separate written change order. Where this page and the signed service agreement differ, the signed service agreement governs.

Kratom is federally legal in the United States but is banned in several states and restricted in additional municipalities, and the regulatory picture changes.

Client is solely responsible for determining where its products may lawfully be sold and shipped, for the accuracy of all product claims and labeling, and for compliance with all applicable federal, state and local law.

Underdog Solutions builds the technical controls Client specifies, including age gating and jurisdiction-based checkout restrictions. Underdog Solutions is not a law firm, does not provide legal or regulatory advice, and does not verify the legal status of any product or jurisdiction. Client should obtain qualified legal counsel.

Google Ads policies covering recreational drugs and unapproved supplements make direct kratom campaigns unreliable, and Meta and TikTok restrict the category as well. Removing the word kratom from ad copy does not resolve this, since platforms evaluate the destination site and merchant identity.

The strategy in this proposal therefore builds on organic search, owned email and SMS, content, and retention rather than paid acquisition. No part of this engagement includes creating, running, or attempting to obtain approval for advertising in prohibited categories, and Underdog Solutions will not implement cloaking, redirect schemes, or other circumvention techniques.

Mainstream aggregators including Stripe, PayPal, Square and Shopify Payments prohibit kratom in their acceptable use policies. Card processing for this category generally requires a dedicated high-risk merchant account.

Client is responsible for selecting, applying to and maintaining its own payment processor. Underdog Solutions will integrate the processor Client selects, provided it offers a documented WooCommerce integration. Underdog Solutions does not apply on Client’s behalf, does not negotiate terms, and makes no representation that any processor will approve or retain Client’s account.

The build includes an age gate at site entry and checkout restrictions that block orders shipping to jurisdictions Client identifies as prohibited.

Client is responsible for supplying and maintaining the current list of restricted states, counties and municipalities, and for setting the minimum age. These controls are only as accurate as the list Client provides, and Client is responsible for keeping it current after launch.

Effect-based merchandising language can be read as a structure or function claim and has drawn regulatory attention across this category.

Underdog Solutions will draft site copy that avoids health, medical, therapeutic and dosage claims, and will flag existing copy that appears to carry that risk. All copy remains subject to Client review and approval, and Client bears final responsibility for every claim published on the site.

Onboarding begins once the signed service agreement, the initial payment, and the completed acceptance form have all been received.

Client agrees to provide product catalog exports, current certificates of analysis, brand assets, review platform access, the restricted jurisdiction list, and administrative access to existing systems.

The 90-day schedule begins at kickoff, not at the date of this offer.

Timelines assume Client responds to questionnaires, review requests and approval requests within agreed windows. Delays in Client response extend the schedule by the corresponding period. Merchant account approval is outside Underdog Solutions’ control and may affect the launch date independently of build progress.

All accounts, profiles and the WordPress installation created during this project are owned exclusively by Client, registered under a central PurKratom email address so Client retains permanent administrative control.

This includes the domain, hosting, WordPress installation, Google Business Profile, Bing Places and all directory listings. Underdog Solutions holds no ownership claim over any asset created under this engagement.

Search visibility and revenue are affected by search engine algorithms, regulatory change, processor decisions, competitor activity, seasonality and Client participation, all outside Underdog Solutions’ control.

Underdog Solutions does not guarantee rankings, traffic, orders, revenue, or merchant account approval. The commitment is to deliver the services and deliverables expressly identified above.

Underdog Solutions recommends approximately 45 days of observation after launch before committing to further marketing spend, so decisions are based on which formats, strains and audiences actually convert.

Any service beyond this engagement requires a separate written agreement.

This offer and the associated agreement, invoice and payment details are prepared for PurKratom and are not intended for public distribution.

This offer is valid until the expiration date stated in the final agreement. Scope, pricing, payment terms, deadlines and milestone triggers cannot be changed except by written agreement between both parties.