Squarespace website design
Squarespace Websites Designed to Show Your Work Well.
Underdog Solutions designs new Squarespace websites for businesses that want clean, polished design and a site that is simple to manage.
We plan the pages, design within Squarespace templates and sections, set up the on-page SEO basics and see the site through launch. You get a website that presents your services and your work clearly, on every screen.
Who Squarespace fits
Built for Brands That
Lead With Design.
Squarespace is known for polished templates, clean design and a structured, guided editing experience.
Hosting, security, maintenance and core functionality are built into the platform, so your team can spend its time on content, services and customers instead of technical upkeep.
Creative professionals
Photographers, artists and designers whose work needs to be the first thing a visitor sees.
Coaches and consultants
Clear service pages, a short story about how you work and an easy way to book a conversation.
Personal brands
A professional home for your name, your background and the services you offer.
Service businesses
Premium service providers that want to present their services and past work with a clean, credible structure.
A strong fit
Squarespace is a good choice if
- Professional design and visual appeal are your top priorities
- You want a clean, polished website with minimal setup
- Ease of use matters more than advanced customization
- The main job of your website is showcasing your work or services
- Your functionality requirements are relatively simple
Worth a second look
Another platform may suit you better if
- Search visibility, local SEO and regular blogging are central to your growth plan
- You need custom functionality, integrations or a growing resource library
- You are building an online store you plan to grow
- You expect to add features and integrations over time
We build on Wix, WordPress and Shopify too, and we will tell you if one of them fits better.
What's included
Everything a New Squarespace Site Needs,
From Plan to Launch.
Every build covers the same core work. Your page count and scope are confirmed in your agreement before the project begins.
Strategy and goals
We start with what the website has to do: who it serves, what visitors need to find and the action you want them to take.
Sitemap and page structure
A planned page list and navigation, so your services, work samples and contact details are easy to find.
Design within Squarespace
Layouts built from Squarespace templates and sections, styled with your fonts, colors and imagery, and kept easy to edit.
Copy and messaging structure
Headlines, section order and calls to action organized around how your customers decide. Extensive copywriting is scoped separately.
On-page SEO foundations
Page titles, descriptions, heading structure, clean URLs and image alt text, set up before the site goes live.
Mobile layouts
Pages checked and adjusted for phones and tablets, with navigation and buttons that work on a small screen.
Forms and contact points
Contact or inquiry forms and clear calls to action, placed where visitors are ready to reach out.
Launch support
Final checks on forms, links and mobile layouts, help with domain setup and a clear plan for going live.
Want to see how this would look for your business? Bring your current website, your ideas and your questions to a free strategy session.
How it works
A Clear Path From
First Call to Launch.
Our website process is the same on every platform: agree on the plan first, then design, build and launch with clear approval points along the way.
Step 01
Discover and plan
We review your goals, audience, current website and competitors, then agree on the pages and what the website needs to do.
You get: a sitemap and a website plan.
Step 02
Design and approve
We shape layouts and messaging in Squarespace around the actions you want visitors to take, with clear approval points.
You get: a look at the website before it is built out.
Step 03
Build and optimize
We build the pages, set up the mobile experience and contact points, and add the on-page SEO basics.
You get: a clear view of what is being built and what content we need from you.
Step 04
Test and launch
We test forms, links and mobile layouts, review the site with you and prepare everything for go-live.
You get: a launch-ready website and a clear go-live plan.
To get moving, bring:
Your logo, brand assets, page content, photos and one point of contact for approvals. Timing starts after kickoff and once we have the content we need. Project size, content and revisions can affect the schedule.
Choosing a platform
Squarespace, Wix, WordPress or Shopify?
Pick the One That Fits.
No platform wins for every business. We design websites on all four and recommend the one that matches your goals, budget and growth plans.
You are here
Squarespace
Best for: Creative professionals, consultants, coaches, personal brands and service businesses.
Polished templates, simple management and built-in hosting. Ecommerce works well for smaller product catalogs.
Also from Underdog
Wix
Best for: Businesses focused on flexibility, SEO, content and lead generation.
A flexible editor with more control over layouts, functionality and integrations as you grow.
Also from Underdog
WordPress
Best for: Businesses that need detailed service pages, a resource library or custom integrations.
A flexible content management system that can be extended. It needs ongoing care: hosting, updates, backups and security.
Also from Underdog
Shopify
Best for: Online stores built around selling products.
Custom store design, product setup and selling platform integrations, built for ecommerce growth.
Still deciding between the two design-first builders? Our side-by-side guide covers design, SEO, ease of use, ecommerce and long-term growth.
After launch
Launch Day Is Where
Visibility Work Begins.
Your new Squarespace site goes live with on-page SEO foundations in place. Growing search visibility after that takes steady, ongoing work.
Ongoing SEO, AEO and GEO
Keep the site working for you
Squarespace supports SEO. Ranking for competitive searches still depends on content, local SEO, authority building and clear information that search engines and AI tools can understand.
Our AEO/GEO/SEO plans cover that work on a quarterly schedule, under a separate SEO agreement.
Already on Squarespace?
A refresh may be all you need
If your current Squarespace site has a sound foundation but tired pages, unclear headings or missing SEO basics, an on-page refresh can be a better fit than a new build.
See the work behind the websites
Recent websites
Browse websites the Underdog team has designed and launched for clients.
Case studies
See how strategy, design and SEO came together on real client projects.
Testimonials
Hear from business owners about working with the Underdog team.
Frequently asked questions
Squarespace Website Design
Questions, Answered.
Plain answers about fit, SEO, templates, ecommerce and what happens before and after launch.
Still have questions?
Talk to the team directly. Call (919) 823-7924 or send us a message.
When is Squarespace the right platform for my business?
Squarespace is a strong choice when professional design, visual presentation and easy management matter more than advanced customization. It suits creative professionals, consultants, coaches, personal brands and service businesses whose website mainly showcases their work or services.
Is Squarespace good for SEO?
Squarespace supports SEO, and every site we build launches with on-page foundations such as page titles, descriptions, heading structure and image alt text. Businesses investing heavily in search visibility often prefer the broader customization of Wix or WordPress. Ongoing SEO is available through our AEO/GEO/SEO plans.
Do you use a Squarespace template?
We design within Squarespace templates and sections, then shape the layout, typography, colors and imagery around your brand and your pages. Working inside the platform’s system keeps the site easy for your team to update after launch.
Can I update the website myself after launch?
Yes. Squarespace offers a structured editing experience, so you can update content and publish pages without technical knowledge. Hosting, security and maintenance are built into the platform.
How long does a Squarespace website take?
It depends on the number of pages, your content and revision rounds. Timing starts after kickoff and once we have the content, access and approvals we need. We confirm the schedule in your agreement before work begins.
How much does a Squarespace website cost?
Scope and investment are confirmed after a free strategy session and set out in your written agreement. Platform subscriptions, domain registration and other third-party costs are separate unless your agreement includes them.
I already have a Squarespace site. Do I need a new one?
Not always. If the structure works and the pages need better content, headings and SEO basics, our Squarespace website on-page refresh may be the better fit. We can help you decide during a strategy session.
Start with a conversation
Ready for a Squarespace Site
That Fits Your Brand?
Bring your current website, your ideas and your questions. We will talk through your goals and help you decide whether Squarespace is the right platform.
No long-term contracts required. You review the scope and terms in your agreement before you sign.
Prefer to call? (919) 823-7924